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From powerful advertising campaigns to cutting-edge design, our team of seasoned professionals creates breakthrough ideas and develops the perfect copy and layout to meet your professional objectives.

We generate results. We win awards. We know what clients want and deliver it. We understand how to work with both new and traditional media. We listen. We get it. We’re good people. We’re smart and fun to work with. What else would you like to know about us?

Creative solutions that are on strategy, on time, and on budget – to help our clients succeed.

Armstrong World Industries

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Ads

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H. Ric Luhrs Performing Arts Center

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Annual Reports

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Newsletters

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Brochures

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TV

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Folders & Special Purpose Material

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Outdoor/Display

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Working with us is so easy. There are no layers of people to work through, no cumbersome process to follow, no red tape. We are:

•  A team of creative people who love working with great clients
•  An agency that has built its success on always providing clients with work that is on strategy,
•  on time and on budget
•  Professionals who pride ourselves on our experience, dedication and ability to get results
•  A great value for our clients, working with budgets of all sizes
•  Happiest when our clients succeed, because that means we have succeeded

 

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Kim Smith – visual wizard
ksmith@tcgad.com

Jeff Rutt – detail guy
jeffrutt@tcgad.com

Susan Sempeles – word maven
ssempeles@tcgad.com

Chris Cox – idea generator
chriscox@tcgad.com

Julie Rehman – the glue
jrehman@tcgad.com

Margie Seagers – happiness coordinator
mseagers@tcgad.com

Carla Wood – numbers mover
cwood@tcgad.com

Creating effective advertising that gets results is always our number one objective. Recognition through awards is the cherry on top. Through the years, our work has earned many awards – nationally, regionally and locally. They have been gold, platinum, silver, bronze, best of show and first place. We have won for TV commercials, radio spots, direct mail, billboards, brochures and annual reports. Of course, there would not be so many statues on the shelf without the support and collaboration of great clients.

 

150 AWARDS AND COUNTING | Healthcare Advertising Awards | Telly Awards | Davey Awards | Aster Awards | Service Industry Advertising Awards (SIAA) | MarCom Awards | Communicator Awards | Central PA Addy Awards | Hermes Creative Awards | Cardiovascular Advertising Awards | American Advertising Awards | International Association of Business Communicators | Communications Competition Central PA Chapter of the Association for Women in Communications (AWC) | Neenah Paper Award Of Excellence | Educational Advertising Awards

 

Client Testimonials - Don't just take our word for it.

“I can’t imagine any other advertising and design firm being able to outperform TCG in any areas, whether service, creativity, or execution!” – Kirk D. Schlotzhauer, Program Director, Post Secondary Education Lancaster County Career & Technology Center

“I love working with the folks from TCG! They are creative, responsive and detail oriented. I can always count on them to do a great job.”– Lori Moran, Marketing and Public Relations Coordinator, Holy Spirit Health System

“In a word AWESOME! Love the new look! You and your staff are the best!!”– Suzette M. Cover National Sales Director , Registry for Excellence

“TCG has developed and grown our company’s brand and image. They are always ready to help at a moment’s notice, providing excellent quality of work and attention to detail.” – Cynthia J. Cook, President, The Wynn Group

“TCG works hard to know and be a part of our business, products and branding. That makes my requests simple and the results thorough. My deadlines can be very demanding and they always pull through!”
– Lori Rowley, Marketing Manager, Residential Ceilings, Armstrong World Industries, Inc.

“The quality of the work TCG does is second to none. It is high-impact, on target and always creative—but creativity with purpose, creativity that has a direct impact on results.” – Nancy Draude, CEO, Customer Experience Experts

“Whenever we have a general idea of what we want, TCG takes it and greatly exceeds our expectations with the results. They bring a tremendous amount of creativity to everything they do.” – Angela Lightfoot, Chief Financial Officer, YWCA Lancaster

“You are ALL the most kind, sincere, hard working, and fun group of people I know. When I think of a work ‘culture’ I would love to be a part of and one I wish for my kids – it’s yours!” – Lori Rowley, Manager, Residential Ceilings Marketing, Armstrong World Industries

 

 

 

Image vs. Product Advertising: Do You Know the Difference?

imagevsproductadvaflayDo you know the difference between product advertising and image advertising? Does it matter?

Product advertising…

  • Tells your target audience about the features and attributes of your product.
  • Is most effective when your product has unique features that make it different from or better than your competition.
  • May not be enough to help you stand out because consumers are constantly presented with similar products that have marginal differences.

Image advertising…

  • Defines your product more by its benefits than its functional attributes.
  • Is sometimes viewed as a “luxury” type of advertising that does not deliver immediate benefits or measurable results.
  • Is a showcase for the emotional and psychological qualities that surround your product and affect a consumer’s decision to buy. Remember, the buy decision is not always a rational one based on an analysis of competing product features.

The key is to use each type of advertising in conjunction with the other to maximize results. Target’s retail campaign around the holidays is a nice example where both types of advertising blended in an impressive way. Three kids go on a journey to relight a huge Christmas tree, and their mission is sprinkled with some toys that come to life to help. The campaign captures the magic of the season at the same time as it soft-sells a few products available on Target’s shelves and website.

A strategy we’ve used successfully for one of our clients, Lancaster County Career & Technology Center (CTC), started off as an image campaign, to help brand them and raise awareness of the school as an affordable, flexible option for higher education. As CTC needs to promote specific upcoming programs or new specialized degrees, we keep the same branding look and overall message points, incorporating the specifics of the current need. Check out examples of their marketing material here

TCG Advertising & Design
1921 State Street
East Petersburg, PA 17520

phone: 717.569.7705
fax: 717.569.9887

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