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Hundreds of U.S. athletes are hoping to make history in Sochi this month. And thousands of supporters back home will be rooting for them to do so.

Long before they arrived in Russia for this year’s winter Olympics, these ‘best of the best’ athletes spent countless hours preparing. But they weren’t alone. A team of people – families, friends, trainers, coaches, teammates and other fans – devoted endless amounts of time and, in some cases, huge sums of money to help make their Olympic journey possible.

We’ve always been huge fans of teamwork. In fact, one of our criteria for what defines a good client is one that we can work with as a team. We find that the best client-agency relationships, and the most amazing creative, come from working together. Teamwork helps make magic happen.

Go Team USA!