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Hundreds of U.S. athletes are hoping to make history in Sochi this month. And thousands of supporters back home will be rooting for them to do so.

Long before they arrived in Russia for this year’s winter Olympics, these ‘best of the best’ athletes spent countless hours preparing. But they weren’t alone. A team of people – families, friends, trainers, coaches, teammates and other fans – devoted endless amounts of time and, in some cases, huge sums of money to help make their Olympic journey possible.

We’ve always been huge fans of teamwork. In fact, one of our criteria for what defines a good client is one that we can work with as a team. We find that the best client-agency relationships, and the most amazing creative, come from working together. Teamwork helps make magic happen.

Go Team USA!

Can Advertising Be Too Creative?

We’d like to say no, never. But it just isn’t so. If your target audience can recall the creative approach of your advertising, but not your product or service, well……

Yes, your advertising concept needs to break through the clutter and grab your target’s attention. But your product or service must always be the hero of your advertising. Creativity is a tool we use to help advertising sparkle, but sparkly advertising is not the end goal. Selling your product or service and boosting your brand—that’s the point.

Now, if your target audience recalls your product or service and the creative way in which it was advertised, you’ve struck gold!

Lorem Ipsum

Have you ever looked at a layout or mockup before “real” copy was in place? You probably saw a bunch of letters that looked like nonsense and had you reaching for your secret decoder ring!

What you saw was Lorem Ipsum, a centuries-old solution for mock copy that is used so you are not distracted by words when we want you to concentrate on the layout. The printing and typesetting industry continues to use a dummy text standard that was first developed in the 1500s. A long-forgotten printer took a galley of type – allegedly classical Latin literature – and scrambled it to make a type specimen book. That scrambled type set has survived dramatic industry changes and is still in use today.

For more on the background and history of Lorem Ipsum, see:


Some words can be so annoying. I’m just sayin’, you know. So, like, people need to stop using them all the time, obviously. But some people don’t care about that… so, whatever.

‘Whatever’ has been named the most annoying word in conversation for 2013, according to the Marist College Institute of Public Opinion. It’s an honor the word has held for five years running. The percentage of people calling it most annoying has gone up—in 2012, 32 percent dubbed it thus; now 38 percent say so.

In our business, we value words. They have a job to do in the copy we create for our clients and we try not to waste a reader’s time. If a word does not add to the intent of a sentence, it surely should not detract from it.

By the way, the first paragraph of this post contains the next four most annoying words after whatever, in the 2013 Marist survey. Bet you can figure out what they are.

Jeff’s Really Cool Logo Game

When we have a free minute (I know, it’s very rare!) we try to spend some time having fun and being creative together. Yesterday afternoon we played “Jeff’s Really Cool Logo Game.” There were lots of prizes and laughs. Margie was the Grand Prize winner. Kudos to Jeff for putting together a great event!