Have you ever looked at a layout or mockup before “real” copy was in place? You probably saw a bunch of letters that looked like nonsense and had you reaching for your secret decoder ring!

What you saw was Lorem Ipsum, a centuries-old solution for mock copy that is used so you are not distracted by words when we want you to concentrate on the layout. The printing and typesetting industry continues to use a dummy text standard that was first developed in the 1500s. A long-forgotten printer took a galley of type – allegedly classical Latin literature – and scrambled it to make a type specimen book. That scrambled type set has survived dramatic industry changes and is still in use today.

For more on the background and history of Lorem Ipsum, see: lipsum.com