Over many years in this business, we’ve come to recognize something that many of our clients have in common—a fear of white space. Or maybe it’s not so much fear as it is an uncontrollable urge to fill up all available space in their ad, billboard, brochure, e-blast, banner ad, etc. Perhaps it has something to do with a feeling that, since they are paying for the space, some content should occupy it.
It’s not just our clients, though. Many people have the same fear or urge. While we understand it, we vow to never stop fighting for the cause of white space in everything we do.
You see, in design, white space has purpose. Not only does it draw the eye, but it also relieves the eye from relentless clutter. White space gives balance and harmony to layouts. Imagine if you tried to read a printed page with no space between words or lines of copy. Furthermore, very smart people have researched this and found that white space improves the readability and comprehension of printed material.
So, trust us on this. White space is a good thing. And here’s a really good example of white space at work.