73% of all Internet users are now active on social media
90% of those between 18 and 29 years old are social media users
78% of individuals aged 30 to 49 are engaged in social media
65% of people between 50 and 64 are active on social media
46% of those 65 years old and above are engaged in social media
Among all users of social media, more women than men are active: 78% vs. 69%.
In each category, these percentages include a range of income and education levels.
The take-away? The more you know about the media you consider using,
the more strategic and effective your campaigns will be in reaching your target audience.