Recently we were part of an event that really rocked!
The 3rd annual East Pete 5k Race, sponsored by the East Petersburg Events Day Committee, brought out people of all ages to help raise money for upkeep and improvements at the community park and other open spaces. Held September 19, the race was part of a day of fun events for East Petersburg residents and visitors. This wonderful and welcoming community is where TCG Advertising & Design calls home—and where Kim Smith, our art director, and her family live.
This is our second year being involved with the race. We again were thrilled to work with Kristen Troop, coordinator of the race committee and owner of Wee Care Day School, to create this year’s theme and help plan the race. The big idea: Rock Star!
Everyone was encouraged to dress like a rock star for the race. The “best-dressed”—those who rocked the most!—earned prizes. The race kicked off a full day of events at the park, including a parade, music, rides and other fun activities, ending with fireworks. Over 200 runners participated in the race, which was a rockin’ success.
We created all of the marketing materials for the race, including the logo, sponsorship sheet, registration form, save-the-date eblast, yard signs, posters, digital billboard, tent cards, t-shirts, Facebook posts, trophies and medals. In addition to it being a fun event to participate in, we love working with the other committee members and are beyond proud to do something that supports our local community.
Kim and her husband, Mike, ran in the race. Her daughter, Isabel, took third overall in the Women’s category, quite the accomplishment for Isabel, who’s only 12 and runs for the middle school cross country team. Julie Rehman, our agency go-to person for many things—we call her “The Glue”—volunteered along with her daughters, Zoe and Liz, and cheered the racers along the course. Julie’s husband, Tim, also ran, taking second in his age category.
Overall, it was a great day to support the East Petersburg community—and tons of fun! We are grateful for the opportunity to be involved.