Mark Twain said, “Clothes make the man.” We say paper stock makes the printed piece.
Choosing the right paper stock is an art, and a science. There is much to consider: coated, uncoated, matte, textured or not, the weight of the stock. But the most important consideration is how the stock will enhance and complement the printed piece.
Selecting just the right paper is a skill we have mastered over time. In fact, for us it is an award-winning skill. Neenah Paper recently gave us an Award of Excellence for our use of their stock on two pieces we designed for Holy Spirit Hospital’s 50th Anniversary. We’re flattered – and proud that we made our client look so good.