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As Hollywood was making final preparations for the Oscars, we learned that we had brought home a little gold of our own! With our client, Lancaster County Career & Technology Center (LCCTC), we were honored by Higher Education Marketing Report and their 29th Annual Educational Advertising Awards, earning Gold for Total Advertising Campaign. The campaign, focused on branding and boosting enrollment, included radio and TV spots, print and online ads, bus posters, mall signage, trade show and open house signage, and program sell sheets. In addition to the Educational Advertising Award, the LCCTC TV spot earned a Bronze Telly Award. The spot featured graduates describing how their LCCTC education had helped them find their “dream job.” Earning awards for our work is great, of course. But more importantly, the campaign for LCCTC helped them exceed strategic goals. For their 2013/2014 academic year, full-time enrollment has increased more than 100 percent and short-term program enrollment is projected to increase by 30 percent. That makes LCCTC the real winner and we couldn’t be happier.