PMS 2096, Ultra Violet, is Pantone’s choice for color of the year for 2018. It’s a beautiful blue-based purple that, they say, suggests the mysteries of the cosmos, the intrigue of what lies head, and the discoveries beyond where we are now.
That’s a tall order for a color!
According to Leatrice Eiseman, executive director of the Pantone Color Institute, “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Ultra Violet, that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
Pantone has been naming a Color of the Year since 2000.
Our art director, Kim Smith, embraces the possibilities of Ultra Violet.
“As an artist, I see this as a magical color that will brighten our year and add personality wherever it shows up,” she says. “And if it’s lighting the way to artistic expression, what’s not to like?!?”