When you decide to work with an ad agency, it means you are willing to invest your company’s time and money in return for top-notch creative solutions. It’s an important relationship, with a lot at stake. Being on the agency side of these relationships for many years, we have a few tips that make life easier for everyone. And they can even help save time and money.
- Give as much input to your agency upfront as possible. The more organized and comprehensive your information is, the better.
- Get all necessary approvals for content before your agency begins its creative work. Every time copy or layout is revised, it impacts the cost of the project. And makes it take longer.
- Share with your agency any assumptions and expectations you have about how you want your finished project to look. For example, if you have a preference for paper stock or color, let it be known before design work begins and printing estimates are started. It’s best if those activities happen with your preferences in mind at the start.
- Make any corrections at the layout approval stage. As the project moves through production, the more “final” it is, the more costly it becomes to make changes.
When clients work with us, we pledge to spend their time and money as if they were our own. That means we work in the most efficient and conscientious way we can. It’s part of our formula for success. We follow the four tips outlined above and projects tend to go very smoothly for both our clients and us. That means a lot less stress and way more happiness all around!