Around Halloween, thoughts naturally turn to scary things. That got us to thinking about what scares clients. Over many years in this business, we’ve come to realize that they all seem to be spooked by one thing – white space.

In design, white space has purpose. Not only does it draw the eye, but it also relieves the eye from relentless clutter. White space gives balance and harmony to layouts. Imagine if you tried to read a printed page with no space between words or lines of copy. Very smart people have researched this and found that white space improves the readability and comprehension of printed material.

So, fear not the unfilled space. It is a good thing. Trust us on this.

Now here’s something truly frightening: a food item labeled “cheese” for many, many years has quietly and mysteriously been re-labeled “cheese product.”