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spend well

spend well piggy bankWe pride ourselves on getting the most for the advertising dollars you have to spend. It’s something we’ve been doing—and doing well—for more than 25 years. Whether your budget is tens of thousands of dollars or just a thousand dollars, we know how to get you the biggest bang for your buck.

Our process is fairly simple:

• If you have an established budget, we allocate the dollars based on what you need to achieve and what it will take to reach your goals.

• If you don’t have a budget but know what you want to do marketing wise, we’ll build a budget based on your goals.

No budget is too big or too small. We have worked with small retail clients with one location to large corporate businesses with multiple locations, products and services.

Says Carla Wood, our own financial wizard, “At TCG, we are good stewards of our clients’ advertising dollars, always managing budgets as if it was our own money.”

Art takes flight in downtown Lancaster

original bird painting by Kim SmithStop by Seasons Olive Oil & Vinegar Taproom in downtown Lancaster this coming weekend where a collection of paintings by our very own art director, Kim Smith, will be displayed among this unique store’s inventory of fresh-made olive oils and balsamic vinegars. Talk about a feast for the senses!

The show, which features paintings of birds and flowers that Kim has created this past year, opens during Lancaster’s First Friday, October 7, with a special reception from 7 – 9 PM. Kim also will be on hand at Seasons on Saturday, October 8, painting live from 11 AM – 1 PM, during Lancaster ArtWalk. Her work will remain on display at Seasons through the end of November.

Kim’s bird paintings, like the one pictured here, have been creating a bit of a buzz. She shares the story of how these paintings “took flight.”

“I met a local photographer through Facebook, who photographs birds,” Kim explains. “I asked him if I could create paintings from his photographs and he graciously agreed.”

Kim gives each bird painting her own touch, which she says stems, in part, from her graphic design training.

“They have a graphic look,” she says. “They are a little unexpected, a little whimsical, a little fun.”

 

Kim Smith: Love Birds & Posies

Seasons Olive Oil & Vinegar Taproom

36 West King Street, Lancaster

Friday, October 7, First Friday Reception: 7 – 9 PM

Saturday, October 8, Lancaster ArtWalk, Live Demonstration, 11 AM – 1 PM

Art on display through the end of November

National Ampersand Day!

ampersand
Once the last letter of the alphabet. A ligature of e & t (et in Latin means and). #allhailtheampersand #funtosay #funtouse #nationalampersandday

teamwork

1_2016_teamwork blog graphic kim
Hundreds of U.S. athletes are in Rio this month, hoping to make history in the summer Olympics. And thousands of supporters back home are rooting for them to do so.

Long before they arrived in Rio, these ‘best of the best’ athletes spent countless hours preparing. But they weren’t alone. A team of people—families, friends, trainers, coaches, teammates and other fans—devoted endless amounts of time and, in some cases, huge sums of money to help make their Olympic dreams come true.

We’ve long believed that teamwork is the best way to reach goals. In fact, one of our criteria for what defines a good client is one with whom we can work as a team. And we know that smart clients feel the same way about the agency they choose. The best client-agency relationships, and the most amazing creative, come from working together. In our view, teamwork helps make advertising dreams come true!

Go Team USA!

summer intern #2!

AHello, my name is Alayna Nicklaus and I am interning at tcg for the summer! I am excited for this opportunity to gain some exposure and experience in the different areas of marketing and advertising.

I was born in Lancaster and now live in East Petersburg. I attended Lancaster Catholic High School and will be a sophomore at Fairfield University in Connecticut this coming year. I am double-majoring in Marketing and Communications. My career goal is to become involved in sports marketing and work with a professional team.

During my freshman year in college, I was given the opportunity to be an intern for Fairfield University’s athletic department. From this experience, I learned how to design marketing material for athletic events using Photoshop and helped organize school spirit events. I also worked on a lot of research to help improve attendance at campus sporting events.

I really enjoy working with tcg and learning even more about marketing and advertising!

Meet Amanda

amandawebMy name is Amanda, and I’m a Communication Design student at Kutztown University of Pennsylvania. I discovered my passion for graphic design at York County School of Technology (YCST), where their commercial and advertising art program introduced me to the field. When I first applied to YCST, I thought I was going to be an illustrator, but as the years passed, I fell in love with branding, logo creation and web design. Now, as a student in my fourth year at Kutztown, I am pursuing a career that will have me designing for interactive media.

I met TCG years ago through my father, who works for one of their clients, Armstrong World Industries. When it came time for me to get field experience, I hoped that TCG would have an opening for an intern. Luckily they did, and now I’m working on projects that help refine my design aesthetic, give me experience working with clients and allow me to continue mastering the Adobe suite.

An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.
~ Charles Bukowski

A Really Important Race

tim

The Lancaster YWCA held its annual Race Against Racism on Saturday, April 30. It’s the 18th year for the race and our 18th year supporting the event, with its focus on eliminating racism and empowering women. We have been involved in the race since the beginning, designing the logo, brochures, posters, banners and signage.

We were pleased and proud to have TCG represented this year by Tim Rehman, husband of our go-to person Julie Rehman (we call her The Glue, cause she holds the agency together). Tim placed 21st overall and 1st in his age bracket, running the 5K with a time of 19:04. The rain held off and it was a great day and a terrific event.

We love being a partner with the YWCA for this really important race!

2016 colors of the year

pantoneIn worlds where color is a big deal—like ours—there’s been a bit of a buzz about the fact that the Pantone Color Institute® named two colors of the year for 2016. The colors are Rose Quartz and Serenity, which at first glance suggest pastel pink and baby blue. Here’s some of what Pantone had to say about the color selections:

Consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.

As always, you can expect the color(s) of the year to pop up all over the place…in fashion, furniture, beauty, industrial design, interior decorating, etc.

“It will be interesting to see how these colors evolve this year. It’s a sure sign that light and airy, calm and soothing are in. A great direction for the year ahead,” says our art director and resident color expert, Kim Smith.

 

Your Newsletter: Print It? Post It? Or Both?

Sample images workingA couple of years ago, we gave recipients of our newsletter, Insight, the option to receive it electronically instead of in print. We repeat that offer in every issue. To date, 13 of about 500 people on our mailing list opted for the electronic version.

While 500 people is not a huge sample, the experience tells us that many folks still favor printed communications. Maybe they like the feel of paper in hand or maybe they get very little in the mail these days and like seeing something addressed to them personally. Our conclusions may not be scientific—but then again, maybe they are! Some studies show that there is, in fact, science behind the preference for printed material…neuroscience.

These facts from recent research make the point:

  • Canada Post conducted a “neuromarketing” study that showed printed direct mail is: (1) easier to understand and more memorable than digital media; (2) far more persuasive than digital media; and (3) visually processed quicker than digital media.
  • Direct mail—such as printed newsletters—sends a sensory signal that stimulates a deeper level of engagement than digital messages, making it much more likely to be noticed. Consumers state that they are more likely to notice and read direct mail (53%) than email (26%).
  • In the world of advertising, print appears to have a lot of “neuro” swagger as well. A neuroscientific study sponsored by the Postal Service Inspector General’s office found that while digital ads seize attention more quickly, print ads hold attention longer, elicit a stronger emotional reaction, and play a greater role in the ultimate purchase decision.

Here’s what we know: newsletters are still an effective tool to reach current and prospective customers. Though there were claims about a decade ago that print would be all but dead by now, that’s not happening. We produce newsletters for several clients who still favor print for this communication. And we do our own newsletter in print. We also post ours on this website.

It’s not necessary to drop print for electronic newsletters. You can make them available both ways, as we do, and let your readers choose. They’re smart and they know what they want.

If you would like to receive our newsletter insight please send a note to Margie and she will add you to our mailing list!