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SCORE Client│Mentor Profile: TCG Design

TCG Design, SCORE Mentor

Kim Smith & Kevin Saint Cyr

There is a quiet buzz of energy from the creative hive that is the office of TCG Design in East Petersburg. Established 25 years ago this design and marketing firm produces powerful and memorable campaigns that have garnered over 150 industry awards over the years. Their motto is “We work magic” and you can see the results every time you see the iconic logo for YWCA Lancaster Race Against Racism or take a moment to browse the new website for Power Packs Project.

In 2017 Kim Smith, the Creative Director for TCG Design reached out to SCORE Lancaster-Lebanon for a mentor and was paired with seasoned volunteer mentor Kevin Saint Cyr.

“I heard about SCORE from a friend a couple of years ago and decided to reach out to them to help me with my business. We have been in business for over 25 years but, several years ago, we had a change in leadership which left me wearing some hats that were out of my areas of expertise. Working with my mentor has helped us to develop our mission, vision and values, create an elevator speech, identify our strengths and weaknesses, and is helping us learn the art of developing new business.”
~ Kim Smith, Creative Director, TCG Design

Over the course of the last two years Kevin worked closely with Kim and her team and got to learn about her business and her goals for the future of TCG Design.

“Possessing a strong “can-do” attitude, the TCG Design team is committed to their client’s success and serves clients ranging from large corporations to small business. We focused on development of a strategic plan which resulted in a new business development strategy. The team also developed target market strategies for commercial and government markets.”
~ Kevin Saint Cyr, SCORE Lancaster-Lebanon volunteer mentor

Kim continues to meet regularly with her mentor and has an agenda for her work with him with a focus towards the future.

“My vision is to grow our business in the areas in which we excel and, in addition, develop the skills to adapt to evolving changes in our industry. My immediate goals are to add new clients and increase our revenue over the next year.”
 ~ Kim Smith, Creative Director TCG Design

Kim’s time with her mentor has produced real results for her company and strengthened her confidence in her role as its leader. She believes that this has been an invaluable experience for her as a small business owner. When asked what advice she might have to convey to other small business owners, entrepreneurs, or start-ups, her response was:

“My advice is to reach out to SCORE Lancaster-Lebanon whether you are a brand-new business or established, even for many years. They are a treasure chest of resources and knowledge. We’ve been working with SCORE for two years and we have so much more that we can learn to be the best that we can be. Our mentor Kevin has made me see that all things are possible and I’m not all alone in this.”

~ Kim Smith, Creative Director, TCG Design

See more photos and videos here http://bit.ly/2JuJtE6

It’s going to be a “magical” year

PMS 2096, Ultra Violet, is Pantone’s choice for color of the yearcolor of the year for 2018. It’s a beautiful blue-based purple that, they say, suggests the mysteries of the cosmos, the intrigue of what lies head, and the discoveries beyond where we are now.

That’s a tall order for a color!

According to Leatrice Eiseman, executive director of the Pantone Color Institute, “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Ultra Violet, that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Pantone has been naming a Color of the Year since 2000.

Our art director, Kim Smith, embraces the possibilities of Ultra Violet.

“As an artist, I see this as a magical color that will brighten our year and add personality wherever it shows up,” she says. “And if it’s lighting the way to artistic expression, what’s not to like?!?”

We’ve got the scoop on Santa!

santa in the parkSanta has been spotted in East Pete and we know a thing or two about that. For three Saturday mornings in December (2nd, 9th, and 16th), Santa can be found at the Community Center in the Park, from 9 AM to Noon. He’s available for picture-taking and you also may want to pass along a hint to him about what’s on your Christmas list this year.

This free event is one of a number in 2017 sponsored by the East Petersburg Events Committee. We are actively involved with the Committee, both as a small business based in East Petersburg and in providing creative services for events, which we often donate. For us, it’s all a labor of love!

Other highlights of Santa in the Park include:

  • A life-size reindeer on display
  • Cookies for the kids at Mrs. Claus’ Kitchen, presented by Geneva Bakery
  • Model Train Table and a Dollhouse Display*
  • Reindeer food bar where kids can put together treats to feed Santa’s Reindeer, presented by Wee Care Day School

*This is so charming that we couldn’t resist adding our own special holiday message.

 

Small businesses really are a big deal!

small business week America has been celebrating National Small Business Week every year since 1963. As a certified small business ourselves, we celebrate it every day! More than half the people in our country either own or work for a small business. And small businesses create about two out of every three new jobs in the U.S. every year. We are proud to work with many small businesses and entrepreneurs as they get off the ground and expand in their markets. Small businesses really are a big deal!
Here are just a few small businesses that we love working with!

Yes! We do that too!

we do x graphicWhen you’ve been in business for more than 26 years, as we have, it’s easy to slip into the mindset of thinking that most everyone knows you and what you do. You may think that surely someone who already uses your services must know all about all of the services you offer.

That’s a mindset you need to fight.

Just in the past year, we’ve heard these comments from current clients:

“Is there any way you can help us with X?”  We sure can!

“I didn’t know you guys do X.”  We do and we’re darn good at it!

“We paid a lot for X and still aren’t happy with it. I wish I’d known you do it.” So do we!

These experiences reminded us of a few lessons and basic principles of how we do business:

  1. While your website is a good place to showcase who you are and what you do, it can’t do the job alone. Take every opportunity to have a personal exchange—on the phone or in person—to tell your story.
  2. Try to meet with current clients once or twice a year when you both are not under pressure or on deadline. Find out what they having coming up and how you might be able to help. Go to lunch, pick up coffee and goodies and meet in their office, drop by when it is convenient for them and share your latest success about a product or service that is relevant for what they do. It just might spark an idea and an opportunity for new business.
  3. Be honest about what you can and can’t do. When we were asked by our client whether there was any way we could help with what seemed to be a crazy task and an impossible deadline, we didn’t immediately say yes. First we checked our resources and established a realistic timetable for delivery. Only then did we feel we could say yes, with confidence.
  4. It’s not so unusual to have to remind clients or prospects about all the services you offer. Everyone is busy and focused on the immediate need at hand. Reach out and make someone’s life a little easier. That’s the foundation of a successful partnership.

Whether you need x, y or z, or want to remind us that you do x, y or z, please reach out to us by emailing Kim Smith, we’d love to hear from you!

All Things Green

pantone color of the yearYou can be green with envy. You can be flush with greenbacks. You can eat your greens for good health.

What’s with all the green, you ask? It’s the Pantone Color of the Year! Officially it is Greenery, PMS 376. The Pantone Color Institute®, which selects a symbolic color to express the year’s mood and attitude, has this to say about the color:

“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring…illustrative of flourishing foliage and the lushness of the great outdoors. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”

Our art director, Kim Smith, loves this buoyant hue.

“It’s positive, optimistic and very alive,” she says. “Greenery gives hope for a healthy and fruitful year ahead. Just in time!”

 

our wish for you

holiday greeting from tcg

Wishing you a warm & wonderful holiday!

It’s National Design Week!

good design graphicOctober 15–23, 2016
Design is everywhere—in communication, advertising, architecture, art, fashion, furnishings, landscapes, consumer products—literally in all aspects of our lives. The color, shape and functionality of things around us have a purpose, by design.
Sometimes design is so subtle that you barely notice it. That’s often the best kind of design. It doesn’t shout at you; it whispers. The best designs happen organically and grow into the answer they are meant to be. If you find yourself thinking, “there’s just something about that ad, that picture, that garden, that sweater, that chair…,” well, you’ve been touched by good design.
For us, graphic and multimedia design are creative “products” that take shape as we develop work for our clients. Design is what we do—and we love it. In fact, as far as we’re concerned, every week should be Design Week!

media dollars

megaphone media graphicWhat combination of media is best to reach your target audience — direct mail, radio or TV spots, billboards, online or print ads? How can you make sure they see your ad?

We have the expertise to help. We…

• Start by developing a comprehensive media plan that makes the most of your advertising dollars.

• Understand the available options and have an ongoing relationship with all media outlets.

• Meet with media reps and evaluate the pros and cons of media choices.

• Do the research needed to make sure that your message is placed where it will have the most impact.

And after you’ve approved the media plan, we…

• Make sure that your advertising gets the best placement and runs when and where it is supposed to, for the agreed-upon amount.

• Streamline billing into one monthly media invoice.

How easy is that?

Keep in mind that we don’t represent any one particular media outlet, or favor one type of media. Our only motivation is to make sure that your message gets to your target audience.

“We always make sure that our clients get the best value for their media dollars. That allows them to focus on their business while we focus on making their advertising campaign a success” –Margie Seagers, media  coordinator