A long, long time ago, maybe circa 1992, we created this logo for The Left Bank in York, PA. Kim Smith, our art director, was there recently and was so happy to see that the logo has stood the test of time. As all logos should!
We can help you with your logo and branding needs because, after all, TCG also has withstood the test of time!
We recently were presented with a unique challenge—to create a logo for a team of high school girls competing in robotics. They already had the team name, Technabots, and a mascot of sorts, a gazelle. With that input, we got to work.
The gazelle is the school mascot for Philadelphia High School for Girls. We were told that it is often depicted in a leaping pose, but we went a different route, creating a front-facing view of a “mechanical” gazelle head. Incorporating gears and sprockets and servomechanisms, we came up with several options. The chosen design is shown here.
This is the first time we’ve created a logo using gazelles and gears. It was definitely a different kind of creative challenge—and a whole lot of fun!
And here are the options they had to choose from:
Use of your logo in different media applications and production platforms requires different file formats. That’s so your logo will look its best, no matter whether it appears in print, online, on TV, or wrapped around the backend of a bus!
Say you’re baking a cake and the recipe calls for flour. You don’t have any flour but you do have cornstarch, so you throw that in instead. The result will be a cake that’s…um…let’s just say less than optimum.
The same holds true for an online ad, a billboard, a printed brochure or any other creative work with your logo. You need the right file format to ensure that your logo looks its best. Here’s an example: the .gif or .jpg format is best for use on the web, while an .eps or .tiff is usually best for print.
Just like the “why did you even start baking a cake without having all the ingredients?” lesson, it’s good to be prepared ahead of time with your logo in all formats. Here’s our easy cheat sheet to help you be ready!
Get our free file format cheat sheet so you can always speak the right language!
Determining the right size for your logo is part art, part science. If it’s too small, it can be missed – think of someone driving by your billboard at 55 mph, with but a brief second to take it all in. A logo that’s too large competes with copy and visuals and white space in a battle that none of them wins!
As the face of your company, your logo also may need to change with the times. You want it to present your business and company with an up-to-date look and feel. Sometimes that can be as simple as tweaking the logo you already have to make it look current. Other times, it means starting from scratch and building a whole new look.
You can see there’s a lot at stake with your logo. That’s why it’s best to put the creation or updating of your logo in the hands of a professional. Browse our logo gallery and you’ll see what we mean.
Around Valentine’s Day, talk of love is all around. But for us, love is in the air all year long. We’re always talking about how much we love what we do and how fortunate we are to work with clients we love. We do work we are proud of for people we admire—how cool is that!
And we often find that what we give out comes back to us ten-fold. Here’s what we mean…
These are the kind of love notes that really make us smile!
You are ALL the most kind, sincere, hard-working, and fun group of people I know. When I think of a work ‘culture’ I would love to be a part of and one I wish for my kids – it’s yours! – Lori Rowley, Armstrong World Industries
“I love working with the folks from TCG! They are creative, responsive and detail oriented. I can always count on them to do a great job.” – Lori Moran, Geisinger Holy Spirit
“The quality of the work TCG does is second to none. It is high-impact, on target and always creative—but creativity with purpose, creativity that has a direct impact on results. That’s what I love about TCG!” – Nancy Draude, Customer Experience Experts
If you want to see what our clients are talking about check out our portfolio here.
Have you ever seen someone who is dressed impeccably…until you get a look at the shoes? Stylish, perfectly fitted clothes worn with out-of-date shoes, in need of polishing? Yeah, the whole effect is ruined.
That’s exactly the impression you give when any part of your communications effort looks out of sync. Everything needs to work together to create a professional and polished brand. You don’t want cutting-edge TV spots or ads and a website that looks tired. You can’t slap a new logo on brochures that look like they were designed in the 1970s and think you’ve succeeded in giving them a fresh face.
Design trends change and there’s a new color of the year every January. But some things remain steadfast. Integrated communications material and campaigns with professionally produced brand messaging say a lot about your organization. They reinforce one another and create an impact across your brand. And that never goes out of style.
For an example of integrated campaign material with strong brand messaging, check out these pieces we created for Lancaster County Career & Technology Center.