Hand-lettering lets you add personality and offer that unique, personal touch to your message.
While we’ve talked so much about actual fonts, let’s not forget that hand-lettering’s popularity is growing. Custom-made typography is charming, unique and special, and more and more brands are realizing it. Hand-lettering can be anything. Any shape and size. Any style. But most importantly, you’ll always get something one-of-a-kind, which adds a huge amount of personality to your brand or product.
This is hand-lettered by our very own Kim Smith.
Outline fonts like Phosphate are everywhere. They evoke a look of power and authority.
Phosphate Pro is an all-caps sans serif font family with an inline weight, and was created in 2010. The original Phosphate was published by International TypeFounders, and the family was based on the ‘Phosphor’ typeface created by Jakob Erbar for Ludwig and Mayer, circa 1922-30. Phosphate Pro has incredible presence and its power shines in display format.
Want your material to evoke calmness and tranquility? San serif fonts do the job. Such as Gotham Book, a fav of ours, it’s simplistic, yet powerful.
Gotham is a family of widely used geometric sans-serif digital typefaces designed by American type designer Tobias Frere-Jones in 2000. Gotham’s letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City.
When you want your main design element to stand out and be visible from far away, use a loud and bold typeface like Interstate UltraBlack.
That’s why this Interstate is perfect for road signs. Interstate is a digital typeface designed by Tobias Frere-Jones in the period 1993–1999, and licensed by Font Bureau. The typeface is based on Style Type E of the FHWA Series fonts, a signage alphabet drawn for the United States Federal Highway Administration by Dr. Theodore W. Forbes in 1949.
Now that’s a fun little fact!
Do you think it’s possible to be touched by a typeface? To have strong feelings for a font? After you read our thoughts on their role in design, we think you’ll say I do!
First, let’s clarify the terms. You may hear typeface and font used interchangeably. But, in fact, they are not the same. The difference between a font and a typeface is like that between songs and an album. The former makes up the latter. Remember that and you’re good to go.
For example: a typeface would be Helvetica, and a font would be distinction within the typeface, such as 12 point Helvetica Bold.
In the next few posts we’ll define various styles of typefaces to think about when choosing the perfect font for your design. Stay tuned!
A long, long time ago, maybe circa 1992, we created this logo for The Left Bank in York, PA. Kim Smith, our art director, was there recently and was so happy to see that the logo has stood the test of time. As all logos should!
We can help you with your logo and branding needs because, after all, TCG also has withstood the test of time!
We recently were presented with a unique challenge—to create a logo for a team of high school girls competing in robotics. They already had the team name, Technabots, and a mascot of sorts, a gazelle. With that input, we got to work.
The gazelle is the school mascot for Philadelphia High School for Girls. We were told that it is often depicted in a leaping pose, but we went a different route, creating a front-facing view of a “mechanical” gazelle head. Incorporating gears and sprockets and servomechanisms, we came up with several options. The chosen design is shown here.
This is the first time we’ve created a logo using gazelles and gears. It was definitely a different kind of creative challenge—and a whole lot of fun!
And here are the options they had to choose from:
Use of your logo in different media applications and production platforms requires different file formats. That’s so your logo will look its best, no matter whether it appears in print, online, on TV, or wrapped around the backend of a bus!
Say you’re baking a cake and the recipe calls for flour. You don’t have any flour but you do have cornstarch, so you throw that in instead. The result will be a cake that’s…um…let’s just say less than optimum.
The same holds true for an online ad, a billboard, a printed brochure or any other creative work with your logo. You need the right file format to ensure that your logo looks its best. Here’s an example: the .gif or .jpg format is best for use on the web, while an .eps or .tiff is usually best for print.
Just like the “why did you even start baking a cake without having all the ingredients?” lesson, it’s good to be prepared ahead of time with your logo in all formats. Here’s our easy cheat sheet to help you be ready!
Get our free file format cheat sheet so you can always speak the right language!