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Back to the 80’s

billboard design, 2016 EP5K Race BillboardWe did a little time traveling this past weekend as our hometown of East Petersburg, Pa., celebrated East Petersburg Days with a Totally 80’s themed 5K! The celebration lasts three days and includes a variety of events with the 5K walk/run and kid’s fun run on Saturday morning.

As part of this wonderful community, we were pleased to donate our expertise by designing the logo and event materials. This is the third year we’ve been involved. Among the many pieces we created is the bright and fun digital billboard (pictured here) used to promote the 5K race. It is a blast working with Kristin Troop owner of Wee Care Day School, the race founder, in planning and coordinating this awesome event. We are beyond proud to do something that supports our local community.

TCG was represented in the race by Tim Rehman, husband of our go-to person Julie Rehman. Tim placed 6th overall and 1st in his age bracket, running the 5K with a time of 18:26. It was a great day to be part of the East Petersburg community—and tons of fun!

National Ampersand Day!

ampersand
Once the last letter of the alphabet. A ligature of e & t (et in Latin means and). #allhailtheampersand #funtosay #funtouse #nationalampersandday

teamwork

1_2016_teamwork blog graphic kim
Hundreds of U.S. athletes are in Rio this month, hoping to make history in the summer Olympics. And thousands of supporters back home are rooting for them to do so.

Long before they arrived in Rio, these ‘best of the best’ athletes spent countless hours preparing. But they weren’t alone. A team of people—families, friends, trainers, coaches, teammates and other fans—devoted endless amounts of time and, in some cases, huge sums of money to help make their Olympic dreams come true.

We’ve long believed that teamwork is the best way to reach goals. In fact, one of our criteria for what defines a good client is one with whom we can work as a team. And we know that smart clients feel the same way about the agency they choose. The best client-agency relationships, and the most amazing creative, come from working together. In our view, teamwork helps make advertising dreams come true!

Go Team USA!

Meet Amanda

amandawebMy name is Amanda, and I’m a Communication Design student at Kutztown University of Pennsylvania. I discovered my passion for graphic design at York County School of Technology (YCST), where their commercial and advertising art program introduced me to the field. When I first applied to YCST, I thought I was going to be an illustrator, but as the years passed, I fell in love with branding, logo creation and web design. Now, as a student in my fourth year at Kutztown, I am pursuing a career that will have me designing for interactive media.

I met TCG years ago through my father, who works for one of their clients, Armstrong World Industries. When it came time for me to get field experience, I hoped that TCG would have an opening for an intern. Luckily they did, and now I’m working on projects that help refine my design aesthetic, give me experience working with clients and allow me to continue mastering the Adobe suite.

An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.
~ Charles Bukowski

Looking Good!

acf brochure web

It’s a specialized industry with a select customer base. Much of the business is generated by word of mouth. But when a prospective customer requests more information, it still doesn’t hurt to look good.

We recently designed this sales brochure for ACF Industries, which sells storage tanks for products such as liquefied petroleum gas, gaseous oxygen and other gases that require special handling and secure storage. In their industry, our client explained, the information presented in the brochure is usually provided in a very “vanilla” format. One company’s information doesn’t stand out from the next. They wanted to rise above that.

The brochure design cleanly represents the company’s brand and demonstrates the process and the quality of its products through photography. It provides important information in an easy-to-read layout, using red, white and blue to reinforce their desired message that the product is made in the USA. The piece debuted at a recent trade show in Nashville.

Said Bill Yost, VP of Sales for ACF, “Within our organization, it has been very valuable.”

what’s old is new again—and really cool

businesscardswebTake a look at our new business cards. How fun are these? They were hand-printed by the very talented Megan Zettlemoyer of Typothecary Letterpress & Designin downtown Lancaster. A tour of her studio is inspiring, not to mention like a mini-lesson in printing history.

It’s so cool to combine traditional letterpress printing with the technology of today. The more advanced the design industry becomes, the more unique and charming the old way of doing things becomes. Check out the photo of Megan in her print studio, filled with beautiful old printing presses, papers, drawers filled with old letterpress type, and these funky old wooden spacers. A feast for the eyes, for sure!

This is Megan in her studio.
megan_web

Take us out to the ballgame!

LCCTC Stadium postersIf you’ve been anywhere in the vicinity of the Lancaster Barnstormers ballpark this past month, you may have noticed a lot of hustle and bustle in preparation for opening day at their home field. We found ourselves in the midst of all the fun as we worked with our client, Lancaster County Career & Technology Center (LCCTC), who is one of the team’s sponsors this season. To help LCCTC brand themselves in the Barnstormers stadium, we created a huge entrance banner, colorful section signage, floor graphics, step riser signs, cup holder stickers, and sets of “baseball cards” featuring LCCTC students. We had a really good time doing all this “out of the box” creative. We think we hit a homerun!

We’re planning an agency “field trip” to an upcoming Barnstormers game. Maybe we’ll see you there!

A Really Important Race

tim

The Lancaster YWCA held its annual Race Against Racism on Saturday, April 30. It’s the 18th year for the race and our 18th year supporting the event, with its focus on eliminating racism and empowering women. We have been involved in the race since the beginning, designing the logo, brochures, posters, banners and signage.

We were pleased and proud to have TCG represented this year by Tim Rehman, husband of our go-to person Julie Rehman (we call her The Glue, cause she holds the agency together). Tim placed 21st overall and 1st in his age bracket, running the 5K with a time of 19:04. The rain held off and it was a great day and a terrific event.

We love being a partner with the YWCA for this really important race!

Clairvoyant Client, Award-Winning Work

meninnursing“Your organization should get an award for this production….it is excellent!”

We don’t know whether Carolyn Voorhees has a sixth sense or not, but we greatly appreciated her kind words at the time she said them. And then they came true!

Carolyn, who is a registered nurse and holds a master’s of science in nursing, was director of the Practical Nursing Program for our client, Lancaster County Career & Technology Center, at the time we worked with the school on a special video designed to recruit male students to a career in nursing. The lively 4-minute video featured interviews with current male nursing students and recent grads working in the field. A consortium of five career and technology schools funded the video. You can read more about the production in this earlier blog post.

Back to Carolyn’s prediction…The Men in Nursing video did, indeed, garner an honor! It earned a Silver award in the 31st Annual Educational Advertising Awards, sponsored by the Higher Education Marketing Report. The national competition judges educational programs and campaigns against the best in the country.

Earning an award for the video is great, but what’s most gratifying is that it has been so well received by the schools using it. One nursing program director said her current male students decided to use the video to do presentations in local high schools and the community to get the word out about nursing in an entertaining way. Now that’s rewarding!

You can check out the video for yourself right here: Men in Nursing