Bob the crossing guard may possibly be the most wonderful crossing guard in Lancaster, maybe even the universe. He is always at his intersection at the main street leading into East Petersburg Elementary School, in East Petersburg. He is there well before his shift begins, and after too, I am certain, if needed.
Bob not only crosses all the kids safely with a big smile and a wave, but also directs all the traffic…the buses, cars, bikers that all pass through that busy intersection. He goes above and beyond, with a smile. Every day. And it’s always a little bit of a letdown when the school year ends and he won’t be there again until fall. Thank you, Bob.
Here’s the point: We want to be like Bob. We strive to go above and beyond what our clients need, every single day. With a smile. We’d love to know how you think we’re doing. And if you have any suggestions of how we can be more like Bob, please let us know.
Sometimes we do work for clients and we never have the opportunity to know how well the piece performed or what the intended audience’s response was. But sometimes we get feedback that just makes our day. That’s what happened recently with the annual report we did for our client, Ephrata National Bank.
Craig Rodenberger, Marketing Director, described this year’s annual report as “a success,” adding, “Many are saying it’s our best annual report yet!” He also passed along comments from the bank’s CFO, Scott Lied, who emailed his praise:
Want to take time to recognize what we all see. The Annual Report looks Great! And that is from an Accountant’s perspective! Takes a lot to get us excited. Cover sells the Book. And the Color looks Great! Vibrant….makes us very alive and well.
Needless to say, we were quite excited to have stirred up such emotion from an accountant. Now we can look forward to the challenge of topping it all next year!
We just redesigned our website. If you’re a return visitor to our site and reader of this blog, you probably noticed that things look different. If this is your first time here…welcome!
Why the new design? It was time. We had recently updated the colors of our branding and were inspired to make changes to our website that reflect the new us! We did a lot of research to decide on a format that looked fresh and was more user friendly for us and for you.
“You should keep your website fresh in the eyes of your audience,” says Kim Smith, our art director. “Reconsider your site design at least once a year and try to pretend you are visiting for the first time. Does the site look dated or tired? Does it reflect your current advertising and marketing so you have consistency across all your material? Does it create an overall impression of quality and professionalism?”
Many companies find they have loaded their website with more information than anyone will read. A site makeover gives you the chance to cut content to the most interesting and useful essentials. It’s a hard but necessary task. As is true in most advertising and marketing, less is more.
If you choose to give your website a completely new look, as we did, you still want a design that reflects your company’s image and maintains your corporate identity. As an alternative, you can update the look of your site by changing out a few visuals or redoing your home page. (If you need help, we know lots of creative ways to refresh your online presence without breaking the bank.)
We hope you’ll take the time to look around our new site and let us know what you think!
Any number of factors can influence the selection of colors for a client project. Kim Smith, our art director, explains that it’s never just a random process.
“We follow color trends, but never choose a color because it’s trendy,” Kim says. “We consider the project lifespan. If it’s a one-time piece that doesn’t have longevity, a trendy color that really pops may be a great solution. If it’s something that sticks around, it may be best to go with color choices that stand the test of time.”
A client’s corporate colors also can affect the choice.
“There has to be compatibility with their corporate colors—or at least not an unnecessary clash,” Kim says. “You want a friendliness among the colors you use.”
Ultimately, color makes a statement. Sometimes it’s a whisper, sometimes a shout. We believe our color decisions are thoughtful, inspired and strategic…always the right color for the job.
For a look at how we use color creatively, check out our “What We Do” section.
We recently went on a field trip to The H&H Group, a new vendor we have worked with on a couple of projects. We paid a visit for several reasons. First, it’s fun to put faces to the names of people we do business with—this is a people business, after all. Learning about all of the capabilities of our vendors can spark ideas for different ways to get things done for our clients. With The H&H Group, knowing the ins and outs of their technology helps us to make the best decisions about how to handle the printing and production of a job. And last—but definitely not least—getting out of the office and seeing new things and meeting new people is always a good way to boost our creativity.
So, thank you to The H&H Group! We appreciate you opening your doors and welcoming us in.
“I love working with the folks from TCG! They are creative, responsive and detail oriented. I can always count on them to do a great job.”
–Lori Moran, Director, Public Relations & Marketing, Holy Spirit—A Geisinger Affiliate
“In a word AWESOME! Love the new look! You and your staff are the best!!”
–Suzette M. Cover, National Sales Director, Registry for Excellence
“The quality of the work TCG does is second to none. It is high-impact, on target and always creative—but creativity with purpose, creativity that has a direct impact on results. That’s what I love about TCG!”
–Nancy Draude, CEO, Customer Experience Experts
As Valentine’s Day approaches, talk of love is all around. But for us, love is in the air all year long. We’re always talking about how much we love what we do and how fortunate we are to work with clients we love. We do work we are proud of for people we admire—how cool is that!
And we often find that what we give out comes back to us ten-fold. Here’s a note we got recently from a long-time client:
“You are ALL the most kind, sincere, hard-working, and fun group of people I know. When I think of a work ‘culture’ I would love to be a part of and one I wish for my kids—it’s yours!” –Lori Rowley, Armstrong World Industries
This particular word has been dubbed the most annoying in casual conversation for six years in a row in the Marist Poll. More people are finding it irksome – 43 percent – compared to 38 percent in 2013 and 32 percent in 2012.
Here are a few more tidbits from the Marist Poll:
- Americans younger than 30 are the least likely to be perturbed by hearing ‘whatever.’
- ‘Selfie’ earned the dubious distinction of being the most overused word in 2014.
- 27 percent of those polled say ‘hashtag is the most worn-out word.
Find out more about annoying words and dubious distinctions at the Marist Poll website.
If your mind goes immediately to wine, we understand. Ours did when we heard that Marsala is the color of the year for 2015, so named by the Pantone Color Institute®.
In fact, the wine Marsala inspired the choice of this warm reddish-brown color, according to Leatrice Eiseman, the Institute’s executive director.
“Much like the fortified wine that gives Marsala its name,” she says, “this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness.”
Wow! As always, the color of the year pops up in everything from table linens to tote bags to toaster ovens. Notes Eiseman, “This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”
Our art director and resident color expert, Kim Smith, embraces this year’s choice. She says, “Marsala is rich and sophisticated and is sure to play well with other colors! I am excited to give it a try, pairing it with colors such as a pale grey blue, a bright green or a warm taupe. Fun!”