We did a little time traveling this past weekend as our hometown of East Petersburg, Pa., celebrated East Petersburg Days with a Totally 80’s themed 5K! The celebration lasts three days and includes a variety of events with the 5K walk/run and kid’s fun run on Saturday morning.
As part of this wonderful community, we were pleased to donate our expertise by designing the logo and event materials. This is the third year we’ve been involved. Among the many pieces we created is the bright and fun digital billboard (pictured here) used to promote the 5K race. It is a blast working with Kristin Troop owner of Wee Care Day School, the race founder, in planning and coordinating this awesome event. We are beyond proud to do something that supports our local community.
TCG was represented in the race by Tim Rehman, husband of our go-to person Julie Rehman. Tim placed 6th overall and 1st in his age bracket, running the 5K with a time of 18:26. It was a great day to be part of the East Petersburg community—and tons of fun!
With that thought in mind, we were thrilled when Greg Bucher, the owner of Chancey’s Pub, contacted us. Chancey’s is located about a block away from our office and we’ve visited there often. This time, Greg wanted to pay us a visit and enlist our help with his plan to invest in growing his business.
Like many small business owners, Greg wears many hats. Marketing, he confesses, is not an area of expertise. When we met with Greg, he said, “You guys are the experts. I trust you.” And that got our agency-client relationship off to a great start!
First we updated the logo for Chancey’s Pub. The new logo (pictured here) actually has two parts—the complete logo and the “c” in a circle emblem, which can stand alone for use on shirts, hats and other applications. We also worked with Greg to redesign his menu and create a few ads for local publications. And he is in the process of upgrading his exterior signage.
We are proud to have a small part in helping this local business take its marketing to the next level. Our own universe of clients expands well beyond our hometown, but we will always have a place in our hearts for our neighbors and friends here.
Long before they arrived in Rio, these ‘best of the best’ athletes spent countless hours preparing. But they weren’t alone. A team of people—families, friends, trainers, coaches, teammates and other fans—devoted endless amounts of time and, in some cases, huge sums of money to help make their Olympic dreams come true.
We’ve long believed that teamwork is the best way to reach goals. In fact, one of our criteria for what defines a good client is one with whom we can work as a team. And we know that smart clients feel the same way about the agency they choose. The best client-agency relationships, and the most amazing creative, come from working together. In our view, teamwork helps make advertising dreams come true!
Go Team USA!
Hello, my name is Alayna Nicklaus and I am interning at tcg for the summer! I am excited for this opportunity to gain some exposure and experience in the different areas of marketing and advertising.
I was born in Lancaster and now live in East Petersburg. I attended Lancaster Catholic High School and will be a sophomore at Fairfield University in Connecticut this coming year. I am double-majoring in Marketing and Communications. My career goal is to become involved in sports marketing and work with a professional team.
During my freshman year in college, I was given the opportunity to be an intern for Fairfield University’s athletic department. From this experience, I learned how to design marketing material for athletic events using Photoshop and helped organize school spirit events. I also worked on a lot of research to help improve attendance at campus sporting events.
I really enjoy working with tcg and learning even more about marketing and advertising!
My name is Amanda, and I’m a Communication Design student at Kutztown University of Pennsylvania. I discovered my passion for graphic design at York County School of Technology (YCST), where their commercial and advertising art program introduced me to the field. When I first applied to YCST, I thought I was going to be an illustrator, but as the years passed, I fell in love with branding, logo creation and web design. Now, as a student in my fourth year at Kutztown, I am pursuing a career that will have me designing for interactive media.
I met TCG years ago through my father, who works for one of their clients, Armstrong World Industries. When it came time for me to get field experience, I hoped that TCG would have an opening for an intern. Luckily they did, and now I’m working on projects that help refine my design aesthetic, give me experience working with clients and allow me to continue mastering the Adobe suite.
An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.
~ Charles Bukowski
It’s a specialized industry with a select customer base. Much of the business is generated by word of mouth. But when a prospective customer requests more information, it still doesn’t hurt to look good.
We recently designed this sales brochure for ACF Industries, which sells storage tanks for products such as liquefied petroleum gas, gaseous oxygen and other gases that require special handling and secure storage. In their industry, our client explained, the information presented in the brochure is usually provided in a very “vanilla” format. One company’s information doesn’t stand out from the next. They wanted to rise above that.
The brochure design cleanly represents the company’s brand and demonstrates the process and the quality of its products through photography. It provides important information in an easy-to-read layout, using red, white and blue to reinforce their desired message that the product is made in the USA. The piece debuted at a recent trade show in Nashville.
Said Bill Yost, VP of Sales for ACF, “Within our organization, it has been very valuable.”
Take a look at our new business cards. How fun are these? They were hand-printed by the very talented Megan Zettlemoyer of Typothecary Letterpress & Designin downtown Lancaster. A tour of her studio is inspiring, not to mention like a mini-lesson in printing history.
It’s so cool to combine traditional letterpress printing with the technology of today. The more advanced the design industry becomes, the more unique and charming the old way of doing things becomes. Check out the photo of Megan in her print studio, filled with beautiful old printing presses, papers, drawers filled with old letterpress type, and these funky old wooden spacers. A feast for the eyes, for sure!This is Megan in her studio.
Recently, our client at the Division of Cancer Prevention and Control of the PA Department of Health called with just such a request. They needed some educational material they had developed for a conference loaded on to a USB drive—350 drives, to be exact, and the turnaround time was less than a week. We rallied our resources and delivered! Not only was the delivery on time, but we also imprinted each USB drive with a custom logo and had them individually packaged.
So if you ever find yourself wondering whether there is any way possible to do the seemingly impossible…give us a call!
If you’ve been anywhere in the vicinity of the Lancaster Barnstormers ballpark this past month, you may have noticed a lot of hustle and bustle in preparation for opening day at their home field. We found ourselves in the midst of all the fun as we worked with our client, Lancaster County Career & Technology Center (LCCTC), who is one of the team’s sponsors this season. To help LCCTC brand themselves in the Barnstormers stadium, we created a huge entrance banner, colorful section signage, floor graphics, step riser signs, cup holder stickers, and sets of “baseball cards” featuring LCCTC students. We had a really good time doing all this “out of the box” creative. We think we hit a homerun!
We’re planning an agency “field trip” to an upcoming Barnstormers game. Maybe we’ll see you there!