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summer intern #2!

AHello, my name is Alayna Nicklaus and I am interning at tcg for the summer! I am excited for this opportunity to gain some exposure and experience in the different areas of marketing and advertising.

I was born in Lancaster and now live in East Petersburg. I attended Lancaster Catholic High School and will be a sophomore at Fairfield University in Connecticut this coming year. I am double-majoring in Marketing and Communications. My career goal is to become involved in sports marketing and work with a professional team.

During my freshman year in college, I was given the opportunity to be an intern for Fairfield University’s athletic department. From this experience, I learned how to design marketing material for athletic events using Photoshop and helped organize school spirit events. I also worked on a lot of research to help improve attendance at campus sporting events.

I really enjoy working with tcg and learning even more about marketing and advertising!

Meet Amanda

amandawebMy name is Amanda, and I’m a Communication Design student at Kutztown University of Pennsylvania. I discovered my passion for graphic design at York County School of Technology (YCST), where their commercial and advertising art program introduced me to the field. When I first applied to YCST, I thought I was going to be an illustrator, but as the years passed, I fell in love with branding, logo creation and web design. Now, as a student in my fourth year at Kutztown, I am pursuing a career that will have me designing for interactive media.

I met TCG years ago through my father, who works for one of their clients, Armstrong World Industries. When it came time for me to get field experience, I hoped that TCG would have an opening for an intern. Luckily they did, and now I’m working on projects that help refine my design aesthetic, give me experience working with clients and allow me to continue mastering the Adobe suite.

An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.
~ Charles Bukowski

Looking Good!

acf brochure web

It’s a specialized industry with a select customer base. Much of the business is generated by word of mouth. But when a prospective customer requests more information, it still doesn’t hurt to look good.

We recently designed this sales brochure for ACF Industries, which sells storage tanks for products such as liquefied petroleum gas, gaseous oxygen and other gases that require special handling and secure storage. In their industry, our client explained, the information presented in the brochure is usually provided in a very “vanilla” format. One company’s information doesn’t stand out from the next. They wanted to rise above that.

The brochure design cleanly represents the company’s brand and demonstrates the process and the quality of its products through photography. It provides important information in an easy-to-read layout, using red, white and blue to reinforce their desired message that the product is made in the USA. The piece debuted at a recent trade show in Nashville.

Said Bill Yost, VP of Sales for ACF, “Within our organization, it has been very valuable.”

what’s old is new again—and really cool

businesscardswebTake a look at our new business cards. How fun are these? They were hand-printed by the very talented Megan Zettlemoyer of Typothecary Letterpress & Designin downtown Lancaster. A tour of her studio is inspiring, not to mention like a mini-lesson in printing history.

It’s so cool to combine traditional letterpress printing with the technology of today. The more advanced the design industry becomes, the more unique and charming the old way of doing things becomes. Check out the photo of Megan in her print studio, filled with beautiful old printing presses, papers, drawers filled with old letterpress type, and these funky old wooden spacers. A feast for the eyes, for sure!

This is Megan in her studio.
megan_web

Sure, we can do that!

cancertoolkitthumbdriveWe love a challenge. When a client says, “I don’t know whether this is something you can help us with, but…”, we jump at the chance!

Recently, our client at the Division of Cancer Prevention and Control of the PA Department of Health called with just such a request. They needed some educational material they had developed for a conference loaded on to a USB drive—350 drives, to be exact, and the turnaround time was less than a week. We rallied our resources and delivered! Not only was the delivery on time, but we also imprinted each USB drive with a custom logo and had them individually packaged.

So if you ever find yourself wondering whether there is any way possible to do the seemingly impossible…give us a call!

Take us out to the ballgame!

LCCTC Stadium postersIf you’ve been anywhere in the vicinity of the Lancaster Barnstormers ballpark this past month, you may have noticed a lot of hustle and bustle in preparation for opening day at their home field. We found ourselves in the midst of all the fun as we worked with our client, Lancaster County Career & Technology Center (LCCTC), who is one of the team’s sponsors this season. To help LCCTC brand themselves in the Barnstormers stadium, we created a huge entrance banner, colorful section signage, floor graphics, step riser signs, cup holder stickers, and sets of “baseball cards” featuring LCCTC students. We had a really good time doing all this “out of the box” creative. We think we hit a homerun!

We’re planning an agency “field trip” to an upcoming Barnstormers game. Maybe we’ll see you there!

A Really Important Race

tim

The Lancaster YWCA held its annual Race Against Racism on Saturday, April 30. It’s the 18th year for the race and our 18th year supporting the event, with its focus on eliminating racism and empowering women. We have been involved in the race since the beginning, designing the logo, brochures, posters, banners and signage.

We were pleased and proud to have TCG represented this year by Tim Rehman, husband of our go-to person Julie Rehman (we call her The Glue, cause she holds the agency together). Tim placed 21st overall and 1st in his age bracket, running the 5K with a time of 19:04. The rain held off and it was a great day and a terrific event.

We love being a partner with the YWCA for this really important race!

Clairvoyant Client, Award-Winning Work

meninnursing“Your organization should get an award for this production….it is excellent!”

We don’t know whether Carolyn Voorhees has a sixth sense or not, but we greatly appreciated her kind words at the time she said them. And then they came true!

Carolyn, who is a registered nurse and holds a master’s of science in nursing, was director of the Practical Nursing Program for our client, Lancaster County Career & Technology Center, at the time we worked with the school on a special video designed to recruit male students to a career in nursing. The lively 4-minute video featured interviews with current male nursing students and recent grads working in the field. A consortium of five career and technology schools funded the video. You can read more about the production in this earlier blog post.

Back to Carolyn’s prediction…The Men in Nursing video did, indeed, garner an honor! It earned a Silver award in the 31st Annual Educational Advertising Awards, sponsored by the Higher Education Marketing Report. The national competition judges educational programs and campaigns against the best in the country.

Earning an award for the video is great, but what’s most gratifying is that it has been so well received by the schools using it. One nursing program director said her current male students decided to use the video to do presentations in local high schools and the community to get the word out about nursing in an entertaining way. Now that’s rewarding!

You can check out the video for yourself right here: Men in Nursing

wait till you read this!

tillOr should it be ‘Til? Or neither of those, but rather the whole word: Until?
It’s been said that English is one of the most difficult languages to learn for those for whom it is not their native tongue. Here’s one of those conundrums that just make people scratch their heads – even those for whom English IS their native tongue.
Thanks to the good-natured wordsmiths at Grammar Party for the details on the till/’til/until question. Here’s the case they make for till:

It would follow that till evolved as an abbreviation of until. However, till is actually the older word, being about eight hundred years old in comparison with until’s mere four hundred years. Until came into being as a compound of till, which originally meant to—and still does in Scotland—and the Old Norse word und, which means up to
Since till is the etymological forefather of until, it makes sense that it would be the best choice for a shortened version of until.
 
But, there’s also support for ‘til:
Using apostrophes to replace letters happens frequently in English. Think about goin’ or rock ‘n’ roll. This makes ‘til seem like a natural shortening of until. Besides, since when do we add an extra letter (the second l in till) when we abbreviate words?
Finally, here’s their verdict:

Till is generally accepted as being more correct than ‘til. According to the Associated Press Stylebooktill is the way to go. And, depending on which dictionary you use, ‘til is either an accepted alternative spelling or a spelling error. Despite some sources considering ‘til not technically wrong, it’s best to use till as all sources consider it correct.
And we feel that you can never go wrong with the full and complete UNTIL.
Read the entire Grammar Party blog on this topic here.

This 10-Year Partnership Deserves A Standing Ovation!

luhrs 10th anniv webIt’s true…time flies when you’re having fun! And that’s the perfect word for how we feel about the creative work we do with the H. Ric Luhrs Performing Arts Center – it’s a full house of fun! The Luhrs Center is celebrating 10 years and we have been working with the good folks there since day 1, designing ads, tickets, brochures and flyers for every season. We applaud the hard work they do to present a delightful variety of entertainers for the enjoyment of one and all. Bravo!