Your logo is the face you put on your company in all of your advertising, signage and print materials. It needs to present your business and company with an up-to-date look and feel. Sometimes that can be as simple as tweaking the logo you already have to make it look current. Other times it means starting from scratch and building a whole new look.
We are experts at evaluating the graphic design of your logo and recommending a solution. And once we have updated your current logo or developed a new one, we provide you with everything you need so that your business will have a consistent overall corporate look across all production platforms.
Jeff Rutt, production manager, says, “Whether you need tiff, jpg, gif, eps or pdf files we can produce them. Just tell us your end use and we’ll tell you which file type you need or produce it for you. Plus, we’ll maintain your logo files so they are ready whenever you need them.” We have created a handy guide to electronic files for you to print and hold on to so you’ll know just what you need.
Click here to take a look at a few of our logo designs…
We pride ourselves on getting the most for the advertising dollars you have to spend. It’s something we’ve been doing—and doing well—for more than 25 years. Whether your budget is tens of thousands of dollars or just a thousand dollars, we know how to get you the biggest bang for your buck.
Our process is fairly simple:
• If you have an established budget, we allocate the dollars based on what you need to achieve and what it will take to reach your goals.
• If you don’t have a budget but know what you want to do marketing wise, we’ll build a budget based on your goals.
No budget is too big or too small. We have worked with small retail clients with one location to large corporate businesses with multiple locations, products and services.
Says Carla Wood, our own financial wizard, “At TCG, we are good stewards of our clients’ advertising dollars, always managing budgets as if it was our own money.”
When you think of advertising, think of Montana — wide, open spaces. It’s what we call “white space” and it’s one of the most important characteristics of an effective ad.
“White space is important not only for print and online advertising, but also essential for broadcast and outdoor advertising,” says Susan Sempeles, creative director.
What else makes an ad effective?
• Clean design — that means wide-open white space to spare.
• A strong headline — verbs are your friends; go easy on all the adjectives and adverbs.
• A single message — don’t load your ad with everything there is to know about your product or service.
• Simple language — that doesn’t mean you can’t be clever with your copy, but don’t do it just to be cute.
• To-the-point copy, not a lot of it — enough said.
• A typeface that’s easy to read — with the personality you want to convey.
• An eye-catching visual — but only if it adds to the message; remember, ads that are all copy work, too!
• Smart logo placement — it almost always belongs at the bottom of your ad as a signature.
That’s how you break through the clutter.
Stop by Seasons Olive Oil & Vinegar Taproom in downtown Lancaster this coming weekend where a collection of paintings by our very own art director, Kim Smith, will be displayed among this unique store’s inventory of fresh-made olive oils and balsamic vinegars. Talk about a feast for the senses!
The show, which features paintings of birds and flowers that Kim has created this past year, opens during Lancaster’s First Friday, October 7, with a special reception from 7 – 9 PM. Kim also will be on hand at Seasons on Saturday, October 8, painting live from 11 AM – 1 PM, during Lancaster ArtWalk. Her work will remain on display at Seasons through the end of November.
Kim’s bird paintings, like the one pictured here, have been creating a bit of a buzz. She shares the story of how these paintings “took flight.”
“I met a local photographer through Facebook, who photographs birds,” Kim explains. “I asked him if I could create paintings from his photographs and he graciously agreed.”
Kim gives each bird painting her own touch, which she says stems, in part, from her graphic design training.
“They have a graphic look,” she says. “They are a little unexpected, a little whimsical, a little fun.”
Kim Smith: Love Birds & Posies
36 West King Street, Lancaster
Friday, October 7, First Friday Reception: 7 – 9 PM
Saturday, October 8, Lancaster ArtWalk, Live Demonstration, 11 AM – 1 PM
Art on display through the end of November
We really enjoy working with Lyn Patterson at Estate Settlement Solutions. We have worked on many projects with her over the past three years, including creating her company’s logo, business cards, brochures and website. Thanks for the wonderful comments and for being a great client.
We did a little time traveling this past weekend as our hometown of East Petersburg, Pa., celebrated East Petersburg Days with a Totally 80’s themed 5K! The celebration lasts three days and includes a variety of events with the 5K walk/run and kid’s fun run on Saturday morning.
As part of this wonderful community, we were pleased to donate our expertise by designing the logo and event materials. This is the third year we’ve been involved. Among the many pieces we created is the bright and fun digital billboard (pictured here) used to promote the 5K race. It is a blast working with Kristin Troop owner of Wee Care Day School, the race founder, in planning and coordinating this awesome event. We are beyond proud to do something that supports our local community.
TCG was represented in the race by Tim Rehman, husband of our go-to person Julie Rehman. Tim placed 6th overall and 1st in his age bracket, running the 5K with a time of 18:26. It was a great day to be part of the East Petersburg community—and tons of fun!
With that thought in mind, we were thrilled when Greg Bucher, the owner of Chancey’s Pub, contacted us. Chancey’s is located about a block away from our office and we’ve visited there often. This time, Greg wanted to pay us a visit and enlist our help with his plan to invest in growing his business.
Like many small business owners, Greg wears many hats. Marketing, he confesses, is not an area of expertise. When we met with Greg, he said, “You guys are the experts. I trust you.” And that got our agency-client relationship off to a great start!
First we updated the logo for Chancey’s Pub. The new logo (pictured here) actually has two parts—the complete logo and the “c” in a circle emblem, which can stand alone for use on shirts, hats and other applications. We also worked with Greg to redesign his menu and create a few ads for local publications. And he is in the process of upgrading his exterior signage.
We are proud to have a small part in helping this local business take its marketing to the next level. Our own universe of clients expands well beyond our hometown, but we will always have a place in our hearts for our neighbors and friends here.
Long before they arrived in Rio, these ‘best of the best’ athletes spent countless hours preparing. But they weren’t alone. A team of people—families, friends, trainers, coaches, teammates and other fans—devoted endless amounts of time and, in some cases, huge sums of money to help make their Olympic dreams come true.
We’ve long believed that teamwork is the best way to reach goals. In fact, one of our criteria for what defines a good client is one with whom we can work as a team. And we know that smart clients feel the same way about the agency they choose. The best client-agency relationships, and the most amazing creative, come from working together. In our view, teamwork helps make advertising dreams come true!
Go Team USA!