If it has been awhile since you’ve updated your marketing material, or even thought about giving it a fresh look, you are not alone. We often hear from clients that they would like to give their material a makeover, but just don’t have the time to think about it, don’t know where to start or what direction to take. That’s a challenge we love!
We recently worked with our client, Holy Spirit-A Geisinger Affiliate, to update their childbirth education program material. We recommended a change in brochure size—to one that is smaller and more user-friendly—more concise copy and new photos. We also reorganized some content in a more accessible way.
Sometimes, a fresh perspective can take marketing material from just okay to wow! Let us know if you could use a new point of view for your marketing needs.
A dig back in time to mid-19th century Scotland reveals that this word originated to startle crying children (perhaps to make them stop?) and soon was adopted by those pretending to be ghosts.
Rooted in Old English, this word originally meant ‘the soul as the seat of life.’ Authors in the 11th century began to use it as we do today, to refer to the soul of a dead person who wanders among and haunts the living.
Jack o’ Lantern
Carving pumpkins to create the classic jack o’ lantern face is believed to have originated with the Celtic culture, which celebrated summer’s end and the last harvest on October 31st. Children carved gourds and placed a burning lump of coal inside to welcome loved ones who had died in the past year and to protect against mischievous spirits.
Monstrous creatures from European folk tales of the Middle Ages, goblins are generally depicted as meddlesome troublemakers. In these stories, they’re mischievous or downright mean, and usually target and terrorize children.
Trick or Treat
Various stories about the origins of trick-or-treating abound. The popularity of the activity in the U.S. is traced to native traditions of Scottish and Irish immigrants. Young people, dressed in costumes, went door to door in their villages and accepted offerings to pray for the souls of the homeowners’ dead relatives. The tradition evolved to one in which children would perform a trick—tell a joke or sing a song—in return for treats such as fruit, nuts or coins.
We have the expertise to help. We…
• Start by developing a comprehensive media plan that makes the most of your advertising dollars.
• Understand the available options and have an ongoing relationship with all media outlets.
• Meet with media reps and evaluate the pros and cons of media choices.
• Do the research needed to make sure that your message is placed where it will have the most impact.
And after you’ve approved the media plan, we…
• Make sure that your advertising gets the best placement and runs when and where it is supposed to, for the agreed-upon amount.
• Streamline billing into one monthly media invoice.
How easy is that?
Keep in mind that we don’t represent any one particular media outlet, or favor one type of media. Our only motivation is to make sure that your message gets to your target audience.
“We always make sure that our clients get the best value for their media dollars. That allows them to focus on their business while we focus on making their advertising campaign a success” –Margie Seagers, media coordinator
Your logo is the face you put on your company in all of your advertising, signage and print materials. It needs to present your business and company with an up-to-date look and feel. Sometimes that can be as simple as tweaking the logo you already have to make it look current. Other times it means starting from scratch and building a whole new look.
We are experts at evaluating the graphic design of your logo and recommending a solution. And once we have updated your current logo or developed a new one, we provide you with everything you need so that your business will have a consistent overall corporate look across all production platforms.
Jeff Rutt, production manager, says, “Whether you need tiff, jpg, gif, eps or pdf files we can produce them. Just tell us your end use and we’ll tell you which file type you need or produce it for you. Plus, we’ll maintain your logo files so they are ready whenever you need them.” We have created a handy guide to electronic files for you to print and hold on to so you’ll know just what you need.
Click here to take a look at a few of our logo designs…
We pride ourselves on getting the most for the advertising dollars you have to spend. It’s something we’ve been doing—and doing well—for more than 25 years. Whether your budget is tens of thousands of dollars or just a thousand dollars, we know how to get you the biggest bang for your buck.
Our process is fairly simple:
• If you have an established budget, we allocate the dollars based on what you need to achieve and what it will take to reach your goals.
• If you don’t have a budget but know what you want to do marketing wise, we’ll build a budget based on your goals.
No budget is too big or too small. We have worked with small retail clients with one location to large corporate businesses with multiple locations, products and services.
Says Carla Wood, our own financial wizard, “At TCG, we are good stewards of our clients’ advertising dollars, always managing budgets as if it was our own money.”
When you think of advertising, think of Montana — wide, open spaces. It’s what we call “white space” and it’s one of the most important characteristics of an effective ad.
“White space is important not only for print and online advertising, but also essential for broadcast and outdoor advertising,” says Susan Sempeles, creative director.
What else makes an ad effective?
• Clean design — that means wide-open white space to spare.
• A strong headline — verbs are your friends; go easy on all the adjectives and adverbs.
• A single message — don’t load your ad with everything there is to know about your product or service.
• Simple language — that doesn’t mean you can’t be clever with your copy, but don’t do it just to be cute.
• To-the-point copy, not a lot of it — enough said.
• A typeface that’s easy to read — with the personality you want to convey.
• An eye-catching visual — but only if it adds to the message; remember, ads that are all copy work, too!
• Smart logo placement — it almost always belongs at the bottom of your ad as a signature.
That’s how you break through the clutter.
Stop by Seasons Olive Oil & Vinegar Taproom in downtown Lancaster this coming weekend where a collection of paintings by our very own art director, Kim Smith, will be displayed among this unique store’s inventory of fresh-made olive oils and balsamic vinegars. Talk about a feast for the senses!
The show, which features paintings of birds and flowers that Kim has created this past year, opens during Lancaster’s First Friday, October 7, with a special reception from 7 – 9 PM. Kim also will be on hand at Seasons on Saturday, October 8, painting live from 11 AM – 1 PM, during Lancaster ArtWalk. Her work will remain on display at Seasons through the end of November.
Kim’s bird paintings, like the one pictured here, have been creating a bit of a buzz. She shares the story of how these paintings “took flight.”
“I met a local photographer through Facebook, who photographs birds,” Kim explains. “I asked him if I could create paintings from his photographs and he graciously agreed.”
Kim gives each bird painting her own touch, which she says stems, in part, from her graphic design training.
“They have a graphic look,” she says. “They are a little unexpected, a little whimsical, a little fun.”
Kim Smith: Love Birds & Posies
36 West King Street, Lancaster
Friday, October 7, First Friday Reception: 7 – 9 PM
Saturday, October 8, Lancaster ArtWalk, Live Demonstration, 11 AM – 1 PM
Art on display through the end of November
We really enjoy working with Lyn Patterson at Estate Settlement Solutions. We have worked on many projects with her over the past three years, including creating her company’s logo, business cards, brochures and website. Thanks for the wonderful comments and for being a great client.