Skip to Content

we love our clients!

quotes-for-blog-lori-moran-1

Teamwork

teamwork blog graphic
Hundreds of U.S. athletes are hoping to make history in Sochi this month. And thousands of supporters back home will be rooting for them to do so.

Long before they arrived in Russia for this year’s winter Olympics, these ‘best of the best’ athletes spent countless hours preparing. But they weren’t alone. A team of people – families, friends, trainers, coaches, teammates and other fans – devoted endless amounts of time and, in some cases, huge sums of money to help make their Olympic journey possible.

We’ve always been huge fans of teamwork. In fact, one of our criteria for what defines a good client is one that we can work with as a team. We find that the best client-agency relationships, and the most amazing creative, come from working together. Teamwork helps make magic happen.

Go Team USA!

Can Advertising Be Too Creative?

creative
We’d like to say no, never. But it just isn’t so. If your target audience can recall the creative approach of your advertising, but not your product or service, well……

Yes, your advertising concept needs to break through the clutter and grab your target’s attention. But your product or service must always be the hero of your advertising. Creativity is a tool we use to help advertising sparkle, but sparkly advertising is not the end goal. Selling your product or service and boosting your brand—that’s the point.

Now, if your target audience recalls your product or service and the creative way in which it was advertised, you’ve struck gold!

Happiness Coordinator

happiness-coordinator
Margie Seagers is the Happiness Coordinator for our agency. Her job title makes everyone smile. And that is the essence of her job—to make everyone smile.

On any given day, Margie may be working with clients to help keep their projects on track. She also could be knee deep in media planning and buying for various clients. She takes care of important agency details and operational processes like client conference reports and traffic. And she devotes considerable time to developing new business.

You can see how Margie touches many aspects of what we do. And she always does it with a smile. In turn, that definitely keeps us all smiling. We can’t help but think Margie was born to be In Charge Of Happiness!

Lorem Ipsum

lorem-ipsum-for-blog
Have you ever looked at a layout or mockup before “real” copy was in place? You probably saw a bunch of letters that looked like nonsense and had you reaching for your secret decoder ring!

What you saw was Lorem Ipsum, a centuries-old solution for mock copy that is used so you are not distracted by words when we want you to concentrate on the layout. The printing and typesetting industry continues to use a dummy text standard that was first developed in the 1500s. A long-forgotten printer took a galley of type – allegedly classical Latin literature – and scrambled it to make a type specimen book. That scrambled type set has survived dramatic industry changes and is still in use today.

For more on the background and history of Lorem Ipsum, see: lipsum.com

whatever

whatever!
Some words can be so annoying. I’m just sayin’, you know. So, like, people need to stop using them all the time, obviously. But some people don’t care about that… so, whatever.

‘Whatever’ has been named the most annoying word in conversation for 2013, according to the Marist College Institute of Public Opinion. It’s an honor the word has held for five years running. The percentage of people calling it most annoying has gone up—in 2012, 32 percent dubbed it thus; now 38 percent say so.

In our business, we value words. They have a job to do in the copy we create for our clients and we try not to waste a reader’s time. If a word does not add to the intent of a sentence, it surely should not detract from it.

By the way, the first paragraph of this post contains the next four most annoying words after whatever, in the 2013 Marist survey. Bet you can figure out what they are.

time to be grateful

thebell
Take a breath. Take a moment.
Take pleasure in the special sounds of the season – jingle bells and all those classic and corny Christmas carols.
Take time to laugh and hug, and to appreciate the good will and glad tidings around you.
Take joy in loved ones, holiday gatherings, presents (and pasts).

As a new year peeks around the corner—our 24th in business—we take time to be grateful for all we have. And it’s all because of wonderful clients, business partners and friends like you.

YWCA Lancaster 125th Anniversary Celebration

YWCA 125th anniv co-chairs flyer
If you ever get the chance to volunteer, do it. Say ‘yes’ to the opportunity and you won’t regret it.

Kim Smith, our art director, was asked to chair the Communications Committee for the YWCA Lancaster’s 125th Anniversary Celebration. For years, she has used her creative skills on behalf of YWCA programs and events, including the Race Against Racism. So she was a natural to help lead the planning and development of materials and messages for this exciting YWCA milestone.

While the YWCA benefits from Kim’s expertise and devotion, Kim feels rewarded as well. “It just feels good to give back and hope that you can make a difference in the community,” she says. “And I am working with a lot of terrific people I may not have met otherwise.”

Our Clients Love Us

lori_rowley_quote

We aren’t just saying that….they tell us all the time. Even if they don’t use the L word, we know how they feel. We love them, too!