Want your material to evoke calmness and tranquility? San serif fonts do the job. Such as Gotham Book, a fav of ours, it’s simplistic, yet powerful.
Gotham is a family of widely used geometric sans-serif digital typefaces designed by American type designer Tobias Frere-Jones in 2000. Gotham’s letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City.
When you want your main design element to stand out and be visible from far away, use a loud and bold typeface.
That’s why this Interstate is perfect for road signs. Interstate is a digital typeface designed by Tobias Frere-Jones in the period 1993–1999, and licensed by Font Bureau. The typeface is based on Style Type E of the FHWA Series fonts, a signage alphabet drawn for the United States Federal Highway Administration by Dr. Theodore W. Forbes in 1949.
Now that’s a fun little fact!
Do you think it’s possible to be touched by a typeface? To have strong feelings for a font? After you read our thoughts on their role in design, we think you’ll say I do!
First, let’s clarify the terms. You may hear typeface and font used interchangeably. But, in fact, they are not the same. The difference between a font and a typeface is like that between songs and an album. The former makes up the latter. Remember that and you’re good to go.
For example: a typeface would be Helvetica, and a font would be distinction within the typeface, such as 12 point Helvetica Bold.
In the next few posts we’ll define various styles of typefaces to think about when choosing the perfect font for your design. Stay tuned!
There is a quiet buzz of energy from the creative hive that is the office of TCG Design in East Petersburg. Established 25 years ago this design and marketing firm produces powerful and memorable campaigns that have garnered over 150 industry awards over the years. Their motto is “We work magic” and you can see the results every time you see the iconic logo for YWCA Lancaster Race Against Racism or take a moment to browse the new website for Power Packs Project.
In 2017 Kim Smith, the Creative Director for TCG Design reached out to SCORE Lancaster-Lebanon for a mentor and was paired with seasoned volunteer mentor Kevin Saint Cyr.
“I heard about SCORE from a friend a couple of years ago and decided to reach out to them to help me with my business. We have been in business for over 25 years but, several years ago, we had a change in leadership which left me wearing some hats that were out of my areas of expertise. Working with my mentor has helped us to develop our mission, vision and values, create an elevator speech, identify our strengths and weaknesses, and is helping us learn the art of developing new business.”
~ Kim Smith, Creative Director, TCG Design
Over the course of the last two years Kevin worked closely with Kim and her team and got to learn about her business and her goals for the future of TCG Design.
“Possessing a strong “can-do” attitude, the TCG Design team is committed to their client’s success and serves clients ranging from large corporations to small business. We focused on development of a strategic plan which resulted in a new business development strategy. The team also developed target market strategies for commercial and government markets.”
~ Kevin Saint Cyr, SCORE Lancaster-Lebanon volunteer mentor
Kim continues to meet regularly with her mentor and has an agenda for her work with him with a focus towards the future.
“My vision is to grow our business in the areas in which we excel and, in addition, develop the skills to adapt to evolving changes in our industry. My immediate goals are to add new clients and increase our revenue over the next year.”
~ Kim Smith, Creative Director TCG Design
Kim’s time with her mentor has produced real results for her company and strengthened her confidence in her role as its leader. She believes that this has been an invaluable experience for her as a small business owner. When asked what advice she might have to convey to other small business owners, entrepreneurs, or start-ups, her response was:
“My advice is to reach out to SCORE Lancaster-Lebanon whether you are a brand-new business or established, even for many years. They are a treasure chest of resources and knowledge. We’ve been working with SCORE for two years and we have so much more that we can learn to be the best that we can be. Our mentor Kevin has made me see that all things are possible and I’m not all alone in this.”
~ Kim Smith, Creative Director, TCG Design
See more photos and videos here http://bit.ly/2JuJtE6
That’s us. We have more than 25 years of experience of totally immersing ourselves in our client’s business. Knowing our clients’ brands, products and services from top to bottom, inside and out, helps us translate their needs and wants into clear concepts.
Let us show you how quickly we can get to know you. Give us a project. We’ll jump right in, learning all about you. Before you know it, we’ll be speaking your language. And that will help us provide ideas and solutions that go beyond the ordinary.
TCG Design has been working with Armstrong for many, many years. We know their products as if they were our own. Not only can we speak their language in English, we often complete their projects in Spanish and French, too!
“TCG Design works hard to know and be a part of our business products and branding.” — Lori Rowley, Marketing Manager, Residential Ceilings, Armstrong World Industries
Check out some of the work that we’ve created for Armstrong over the years here.
We are used to turning on a dime with deadlines and responding immediately to client requests. It’s standard operating procedure around here. So when Power Packs Project approached us to create a new website and needed it completed for an event that was quickly approaching, we jumped right in with the help of our new digital hire, Bill Trovato.
Power Packs Project is a great organization that empowers families with education and ingredients to create nutritious weekend meals, so their children return to school fed and ready to learn. TCG is super excited to be involved. We were able to complete the website before the Power Packs event, and they were very pleased with the outcome. Please check out powerpacksproject.org here. Looking forward to many more projects with Power Packs.
Let us show you how quickly we can turn a project around. We’re up for the challenge. We think you’ll see that we go above and beyond for our clients.
A long, long time ago, maybe circa 1992, we created this logo for The Left Bank in York, PA. Kim Smith, our art director, was there recently and was so happy to see that the logo has stood the test of time. As all logos should!
We can help you with your logo and branding needs because, after all, TCG also has withstood the test of time!
“You want to be an artist but you just don’t have time, right? Don’t tell that to Kim Smith. The owner of TCG Design for 27 years – and mother of three – wakes up every morning at 5:30 a.m., completes a small painting and posts it to Instagram while you’re hitting the snooze button for the third time.”
This is an excerpt from an article about our visual wizard, president and creative director, Kim Smith, in LNP Inside Sunday Magazine on Sunday morning. It’s all about her commitment to painting every morning before she heads to the office. We are so proud of her!
One of the most crucial needs for sexual assault victims is to be heard. For many, that’s when the healing begins. We are proud to have worked with the Lancaster YWCA on this campaign to raise awareness of their sexual assault counseling services. They offer compassionate, confidential, cost-free counseling throughout Lancaster County.
If you live in Lancaster you will be seeing this campaign on buses, convenience store posters and on facebook throughout the year.
Thank you for all that you do YWCA Lancaster!