“You want to be an artist but you just don’t have time, right? Don’t tell that to Kim Smith. The owner of TCG Design for 27 years – and mother of three – wakes up every morning at 5:30 a.m., completes a small painting and posts it to Instagram while you’re hitting the snooze button for the third time.”
This is an excerpt from an article about our visual wizard, president and creative director, Kim Smith, in LNP Inside Sunday Magazine on Sunday morning. It’s all about her commitment to painting every morning before she heads to the office. We are so proud of her!
One of the most crucial needs for sexual assault victims is to be heard. For many, that’s when the healing begins. We are proud to have worked with the Lancaster YWCA on this campaign to raise awareness of their sexual assault counseling services. They offer compassionate, confidential, cost-free counseling throughout Lancaster County.
If you live in Lancaster you will be seeing this campaign on buses, convenience store posters and on facebook throughout the year.
Thank you for all that you do YWCA Lancaster!
Just for those who like to keep things grammatically correct, ampersands can be properly used to represent “and” in phrases and names, but not in the structure of a sentence as a substitute for the word “and.”
#allhailtheampersand #funtosay #funtouse #nationalampersandday
Since 2014, we’ve worked with the PA Department of Health’s Division of Cancer Prevention and Control on a variety of projects. From this hard-working group of folks comes guidance and action plans that positively impact the lives of Pennsylvanians. Under their direction, The Pennsylvania Cancer Coalition brings together medical specialists, health data experts, patient advocates, cancer survivors and cancer organization representatives to plan and carry out activities that target the state’s most prevalent screenable cancers, the geographic areas hardest hit by these cancers, and the most vulnerable citizens.
We recently were presented with a unique challenge—to create a logo for a team of high school girls competing in robotics. They already had the team name, Technabots, and a mascot of sorts, a gazelle. With that input, we got to work.
The gazelle is the school mascot for Philadelphia High School for Girls. We were told that it is often depicted in a leaping pose, but we went a different route, creating a front-facing view of a “mechanical” gazelle head. Incorporating gears and sprockets and servomechanisms, we came up with several options. The chosen design is shown here.
This is the first time we’ve created a logo using gazelles and gears. It was definitely a different kind of creative challenge—and a whole lot of fun!
And here are the options they had to choose from:
Use of your logo in different media applications and production platforms requires different file formats. That’s so your logo will look its best, no matter whether it appears in print, online, on TV, or wrapped around the backend of a bus!
Say you’re baking a cake and the recipe calls for flour. You don’t have any flour but you do have cornstarch, so you throw that in instead. The result will be a cake that’s…um…let’s just say less than optimum.
The same holds true for an online ad, a billboard, a printed brochure or any other creative work with your logo. You need the right file format to ensure that your logo looks its best. Here’s an example: the .gif or .jpg format is best for use on the web, while an .eps or .tiff is usually best for print.
Just like the “why did you even start baking a cake without having all the ingredients?” lesson, it’s good to be prepared ahead of time with your logo in all formats. Here’s our easy cheat sheet to help you be ready!
Get our free file format cheat sheet so you can always speak the right language!
Determining the right size for your logo is part art, part science. If it’s too small, it can be missed – think of someone driving by your billboard at 55 mph, with but a brief second to take it all in. A logo that’s too large competes with copy and visuals and white space in a battle that none of them wins!
As the face of your company, your logo also may need to change with the times. You want it to present your business and company with an up-to-date look and feel. Sometimes that can be as simple as tweaking the logo you already have to make it look current. Other times, it means starting from scratch and building a whole new look.
You can see there’s a lot at stake with your logo. That’s why it’s best to put the creation or updating of your logo in the hands of a professional. Browse our logo gallery and you’ll see what we mean.
1 Growing up, she always wanted to be a “card club lady.”
Kim hates games, almost any kind, and doesn’t know a thing about playing cards. But growing up, that’s what she thought her mother’s job was, and so that’s what she would be, too.
“It wasn’t really the playing of cards that intrigued me; it was more about the beautiful table layout set perfectly before everyone arrived…all the forks spread out in a tapered pattern…all of the napkins stacked neatly, so that you could easily grab one…and the punch cups hanging along the side of the punch bowl evenly spaced out. (Precursor to art directing, perhaps?) But I think my favorite part was, after I went to bed, listening to everyone’s laughter.”
2 Her father was a painter and wallpaper hanger.
And Kim loved to make Barbie doll fashions from discarded wall paper books.
“The wall paper was really stiff to work with, but my Barbie had fashions unlike any other, that’s for sure. It kept me busy for hours on end, and I still love wallpaper. I sure wish I had all of those old books!”
3 Her great uncle had a barbershop where the current TCG office is in East Petersburg.
“My father would bring me to Aunt Blanche to get my bangs cut from time to time, and I always loved that I could get a tootsie pop out of the bottom drawer when I was finished.”
Some things just don’t change, TCG usually has candy near the very spot where those lollipops were kept so many years ago.
Around Valentine’s Day, talk of love is all around. But for us, love is in the air all year long. We’re always talking about how much we love what we do and how fortunate we are to work with clients we love. We do work we are proud of for people we admire—how cool is that!
And we often find that what we give out comes back to us ten-fold. Here’s what we mean…
These are the kind of love notes that really make us smile!
You are ALL the most kind, sincere, hard-working, and fun group of people I know. When I think of a work ‘culture’ I would love to be a part of and one I wish for my kids – it’s yours! – Lori Rowley, Armstrong World Industries
“I love working with the folks from TCG! They are creative, responsive and detail oriented. I can always count on them to do a great job.” – Lori Moran, Geisinger Holy Spirit
“The quality of the work TCG does is second to none. It is high-impact, on target and always creative—but creativity with purpose, creativity that has a direct impact on results. That’s what I love about TCG!” – Nancy Draude, Customer Experience Experts
If you want to see what our clients are talking about check out our portfolio here.