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color commentary

IMG_7863 yellow
Yellow is the color of sunshine. It’s associated with joy, happiness, intellect and energy—which makes it the perfect choice for the new color we selected for the front doors at TCG!

You might know yellow as PMS 116 (if printed as a spot color)…or CMYK 83/83/0/60 (when printing on paper)…or RGB 17/17/102 (for the web) or HEX #111166 (web color)…or good ole Y (as in roYgbiv).

They all mean the same thing: Bright, Happy, Energetic Yellow!

Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Bright, pure yellow is an attention getter, so you can see why taxicabs are painted this color.

Use yellow to evoke pleasant, cheerful feelings. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design.

Here is a fun link where you can find out more about the psychology of color!

gain insight!

summerinsight2015“Insight” is available digitally or through traditional mail. Email Margie Seagers at mseagers@tcgad.com and let her know that you’d love to be on our mailing list!

Check out our latest newsletter here.

Investing In The Client-Agency Relationship

blog art client agencyWhen you decide to work with an ad agency, it means you are willing to invest your company’s time and money in return for top-notch creative solutions. It’s an important relationship, with a lot at stake. Being on the agency side of these relationships for many years, we have a few tips that make life easier for everyone. And they can even help save time and money.

  1. Give as much input to your agency upfront as possible. The more organized and comprehensive your information is, the better.
  2. Get all necessary approvals for content before your agency begins its creative work. Every time copy or layout is revised, it impacts the cost of the project. And makes it take longer.
  3. Share with your agency any assumptions and expectations you have about how you want your finished project to look. For example, if you have a preference for paper stock or color, let it be known before design work begins and printing estimates are started.  It’s best if those activities happen with your preferences in mind at the start.
  4. Make any corrections at the layout approval stage. As the project moves through production, the more “final” it is, the more costly it becomes to make changes.

When clients work with us, we pledge to spend their time and money as if they were our own. That means we work in the most efficient and conscientious way we can. It’s part of our formula for success. We follow the four tips outlined above and projects tend to go very smoothly for both our clients and us. That means a lot less stress and way more happiness all around!

Hey, Guys: Walk a Mile in Her Shoes

 

new2 YWCA Walk A Mile Poster Blog Post
It has been our privilege to work with the good folks at YWCA Lancaster for 17 years, helping them engage the community in their excellent programs and services. This year, the YW is getting involved for the first time in “Walk a Mile in Her Shoes,” an event in which men strap on a pair of high heels to bring greater awareness to sexual assault prevention, treatment and bystander intervention.

We were happy to develop materials to support the event, including the logo, posters, postcard, sponsorship form and e-blast. And now we’re more than happy to help promote the event, It’s a fun time and a terrific cause. Proceeds from the event will benefit the YWCA Lancaster Sexual Assault Prevention & Counseling Center.

Here are a few particulars and where to find more information and sign up:

Walk a Mile in Her Shoes
Friday, September 18, 6 PM
Downtown Lancaster
www.walkamileyw.org

Hey, guys! This is your chance to show your support in a unique way. Sign up as an individual or in teams. Don’t worry if you don’t have a pair of high heels to strap on – the YW has been collecting heels in large sizes just for this special occasion. But if you have your own, by all means, bring ‘em. (No judgment!)

What Can A Strategic Marketing Effort Do?

LCCTC Statistics Blog ArtWe are now in our third year of working with Lancaster County Career & Technology Center (LCCTC), helping them to market programs and build enrollment. They are a great client—for many reasons—but one of the best things about LCCTC is that they understand the benefits of a strategic marketing campaign that is targeted, consistent across all media, with messages that are succinct and clear. That’s been our approach each year, whether it’s for bus posters that travel their market, a TV spot that hones in on what matters most to their students, an eye-catching billboard, pull-up banners that stop traffic at the mall or a redesign of their online catalog.

How do we know that what we’re doing for them works? Well, first of all, we’re very good at what we do and we’ve been doing it quite successfully for 25 years. But also, here’s what Kirk Schlotzhauer, Program Director, Post Secondary Education at LCCTC, shared with us recently:

“Since the development and implementation of a comprehensive Branding & Marketing Campaign, Higher Education/Adult Education enrollments have grown almost 400% and profits have increased over 1000% over the last 3-year period.”

Now those are some pretty awesome numbers!

inspired by Bob

bob

Bob the crossing guard may possibly be the most wonderful crossing guard in Lancaster, maybe even the universe. He is always at his intersection at the main street leading into East Petersburg Elementary School, in East Petersburg. He is there well before his shift begins, and after too, I am certain, if needed.

Bob not only crosses all the kids safely with a big smile and a wave, but also directs all the traffic…the buses, cars, bikers that all pass through that busy intersection. He goes above and beyond, with a smile. Every day. And it’s always a little bit of a letdown when the school year ends and he won’t be there again until fall. Thank you, Bob.

Here’s the point: We want to be like Bob. We strive to go above and beyond what our clients need, every single day. With a smile. We’d love to know how you think we’re doing. And if you have any suggestions of how we can be more like Bob, please let us know.

ENB Annual Report: “The best yet”

0134-001 ENB 2013 annual report_annual

Sometimes we do work for clients and we never have the opportunity to know how well the piece performed or what the intended audience’s response was. But sometimes we get feedback that just makes our day. That’s what happened recently with the annual report we did for our client, Ephrata National Bank.

Craig Rodenberger, Marketing Director, described this year’s annual report as “a success,” adding, “Many are saying it’s our best annual report yet!” He also passed along comments from the bank’s CFO, Scott Lied, who emailed his praise:

Want to take time to recognize what we all see. The Annual Report looks Great! And that is from an Accountant’s perspective! Takes a lot to get us excited. Cover sells the Book. And the Color looks Great! Vibrant….makes us very alive and well.

Needless to say, we were quite excited to have stirred up such emotion from an accountant. Now we can look forward to the challenge of topping it all next year!

What A Site!

tcgad.comscreenshot

We just redesigned our website. If you’re a return visitor to our site and reader of this blog, you probably noticed that things look different. If this is your first time here…welcome!

Why the new design? It was time. We had recently updated the colors of our branding and were inspired to make changes to our website that reflect the new us! We did a lot of research to decide on a format that looked fresh and was more user friendly for us and for you.

“You should keep your website fresh in the eyes of your audience,” says Kim Smith, our art director. “Reconsider your site design at least once a year and try to pretend you are visiting for the first time. Does the site look dated or tired? Does it reflect your current advertising and marketing so you have consistency across all your material? Does it create an overall impression of quality and professionalism?”

Many companies find they have loaded their website with more information than anyone will read. A site makeover gives you the chance to cut content to the most interesting and useful essentials. It’s a hard but necessary task. As is true in most advertising and marketing, less is more.

If you choose to give your website a completely new look, as we did, you still want a design that reflects your company’s image and maintains your corporate identity. As an alternative, you can update the look of your site by changing out a few visuals or redoing your home page. (If you need help, we know lots of creative ways to refresh your online presence without breaking the bank.)

We hope you’ll take the time to look around our new site and let us know what you think!

why that color?

Why That Coloro Blog Image

Any number of factors can influence the selection of colors for a client project. Kim Smith, our art director, explains that it’s never just a random process.

“We follow color trends, but never choose a color because it’s trendy,” Kim says. “We consider the project lifespan. If it’s a one-time piece that doesn’t have longevity, a trendy color that really pops may be a great solution. If it’s something that sticks around, it may be best to go with color choices that stand the test of time.”

A client’s corporate colors also can affect the choice.

“There has to be compatibility with their corporate colors—or at least not an unnecessary clash,” Kim says. “You want a friendliness among the colors you use.”

Ultimately, color makes a statement. Sometimes it’s a whisper, sometimes a shout. We believe our color decisions are thoughtful, inspired and strategic…always the right color for the job.

For a look at how we use color creatively, check out our “What We Do” section.

gain insight

0195-077-TCG-Insight-p1“Insight” is available digitally or through traditional mail. Email Margie Seagers at mseagers@tcgad.com and let her know that you’d love to be on our mailing list!

Check out our latest newsletter here.