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spend well

spend well piggy bankWe pride ourselves on getting the most for the advertising dollars you have to spend. It’s something we’ve been doing—and doing well—for more than 25 years. Whether your budget is tens of thousands of dollars or just a thousand dollars, we know how to get you the biggest bang for your buck.

Our process is fairly simple:

• If you have an established budget, we allocate the dollars based on what you need to achieve and what it will take to reach your goals.

• If you don’t have a budget but know what you want to do marketing wise, we’ll build a budget based on your goals.

No budget is too big or too small. We have worked with small retail clients with one location to large corporate businesses with multiple locations, products and services.

Says Carla Wood, our own financial wizard, “At TCG, we are good stewards of our clients’ advertising dollars, always managing budgets as if it was our own money.”

clean, clear & clutter-free

design quoteClean, Clear & Clutter-free

When you think of advertising, think of Montana — wide, open spaces. It’s what we call “white space” and it’s one of the most important characteristics of an effective ad.

“White space is important not only for print and online advertising, but also essential for broadcast and outdoor advertising,” says Susan Sempeles, creative director.

What else makes an ad effective?

• Clean design — that means wide-open white space to spare.

• A strong headline — verbs are your friends; go easy on all the adjectives and adverbs.

• A single message — don’t load your ad with everything there is to know about your product or service.

• Simple language — that doesn’t mean you can’t be clever with your copy, but don’t do it just to be cute.

• To-the-point copy, not a lot of it — enough said.

• A typeface that’s easy to read — with the personality you want to convey.

• An eye-catching visual — but only if it adds to the message;   remember, ads that are all copy work, too!

• Smart logo placement — it almost always belongs at the bottom of your ad as a signature.

That’s how you break through the clutter.

 

Art takes flight in downtown Lancaster

original bird painting by Kim SmithStop by Seasons Olive Oil & Vinegar Taproom in downtown Lancaster this coming weekend where a collection of paintings by our very own art director, Kim Smith, will be displayed among this unique store’s inventory of fresh-made olive oils and balsamic vinegars. Talk about a feast for the senses!

The show, which features paintings of birds and flowers that Kim has created this past year, opens during Lancaster’s First Friday, October 7, with a special reception from 7 – 9 PM. Kim also will be on hand at Seasons on Saturday, October 8, painting live from 11 AM – 1 PM, during Lancaster ArtWalk. Her work will remain on display at Seasons through the end of November.

Kim’s bird paintings, like the one pictured here, have been creating a bit of a buzz. She shares the story of how these paintings “took flight.”

“I met a local photographer through Facebook, who photographs birds,” Kim explains. “I asked him if I could create paintings from his photographs and he graciously agreed.”

Kim gives each bird painting her own touch, which she says stems, in part, from her graphic design training.

“They have a graphic look,” she says. “They are a little unexpected, a little whimsical, a little fun.”

 

Kim Smith: Love Birds & Posies

Seasons Olive Oil & Vinegar Taproom

36 West King Street, Lancaster

Friday, October 7, First Friday Reception: 7 – 9 PM

Saturday, October 8, Lancaster ArtWalk, Live Demonstration, 11 AM – 1 PM

Art on display through the end of November

We love our clients

We really enjoy working with client quote, lyn patterson, estate settlement solutionsLyn Patterson at Estate Settlement Solutions. We have worked on many projects with her over the past three years, including creating her company’s logo, business cards, brochures and website. Thanks for the wonderful comments and for being a great client.

Back to the 80’s

billboard design, 2016 EP5K Race BillboardWe did a little time traveling this past weekend as our hometown of East Petersburg, Pa., celebrated East Petersburg Days with a Totally 80’s themed 5K! The celebration lasts three days and includes a variety of events with the 5K walk/run and kid’s fun run on Saturday morning.

As part of this wonderful community, we were pleased to donate our expertise by designing the logo and event materials. This is the third year we’ve been involved. Among the many pieces we created is the bright and fun digital billboard (pictured here) used to promote the 5K race. It is a blast working with Kristin Troop owner of Wee Care Day School, the race founder, in planning and coordinating this awesome event. We are beyond proud to do something that supports our local community.

TCG was represented in the race by Tim Rehman, husband of our go-to person Julie Rehman. Tim placed 6th overall and 1st in his age bracket, running the 5K with a time of 18:26. It was a great day to be part of the East Petersburg community—and tons of fun!

National Ampersand Day!

ampersand
Once the last letter of the alphabet. A ligature of e & t (et in Latin means and). #allhailtheampersand #funtosay #funtouse #nationalampersandday

teamwork

1_2016_teamwork blog graphic kim
Hundreds of U.S. athletes are in Rio this month, hoping to make history in the summer Olympics. And thousands of supporters back home are rooting for them to do so.

Long before they arrived in Rio, these ‘best of the best’ athletes spent countless hours preparing. But they weren’t alone. A team of people—families, friends, trainers, coaches, teammates and other fans—devoted endless amounts of time and, in some cases, huge sums of money to help make their Olympic dreams come true.

We’ve long believed that teamwork is the best way to reach goals. In fact, one of our criteria for what defines a good client is one with whom we can work as a team. And we know that smart clients feel the same way about the agency they choose. The best client-agency relationships, and the most amazing creative, come from working together. In our view, teamwork helps make advertising dreams come true!

Go Team USA!