Around Halloween, thoughts naturally turn to scary things. That got us to thinking about what scares clients. Over many years in this business, we’ve come to realize that they all seem to be spooked by one thing – white space.
In design, white space has purpose. Not only does it draw the eye, but it also relieves the eye from relentless clutter. White space gives balance and harmony to layouts. Imagine if you tried to read a printed page with no space between words or lines of copy. Very smart people have researched this and found that white space improves the readability and comprehension of printed material.
So, fear not the unfilled space. It is a good thing. Trust us on this.
Now here’s something truly frightening: a food item labeled “cheese” for many, many years has quietly and mysteriously been re-labeled “cheese product.”
Periods and commas go inside quotation marks, even if they aren’t part of the material being quoted. All other punctuation marks go outside the quotation marks, unless they are part of the material being quoted. Check out the top ten punctuation tips!
When we have a free minute (I know, it’s very rare!) we try to spend some time having fun and being creative together. Yesterday afternoon we played “Jeff’s Really Cool Logo Game.” There were lots of prizes and laughs. Margie was the Grand Prize winner. Kudos to Jeff for putting together a great event!
We have all learned a little something about words, writing, grammar and punctuation from our own Susan Sempeles, a.k.a. The Cheery Grammarian. Now you can learn, too. Follow our resident Queen of Grammar on Twitter @ssempeles. Here’s a taste of what you’ll learn: “Everyday, an adjective meaning ordinary, can’t fill the shoes of every day, the adverb. It’s an everyday mistake. I see it every day.”