One of our favorite projects comes along every summer and has us thinking of spotlights and show tunes, ballads and ballet. We have been creating promotional material for the H. Ric Luhrs Performing Arts Center at Shippensburg University since their 2005-2006 season. We just finished the 2014-2015 season brochure, which makes us wish for a front-row seat at every show!
In “The Doodle Revolution,” author Sunni Brown reports that some of our greatest thinkers doodled: Steve Jobs, John F. Kennedy, Henry Ford, to name a few. Brown works with companies to teach them how the use of visual language can encourage greater creativity and productivity.
Doodling in the workplace is not a bad thing, according to Brown. Here’s why:
- Doodling engages the mind in a way that helps the doodler think and process information.
- Doodling helps you focus, contrary to beliefs that it shows signs of boredom and loss of focus. It is actually an anchoring task, a pre-emptive measure that can keep you from losing focus.
- Doodling can help find new solutions. “Even if you’re just scribbling in the margins, you’re lighting up different networks in your brain,” Brown writes. Using many neurological networks at the same time creates what Brown calls “a portal for imaging and inventing preferred realities.”
Doodling is a frequent and favorite activity around the offices of TCG Advertising & Design. We always felt it was a way to help us get out of a rut and spark a new way of thinking about an issue or problem. So we say: Doodle on!
Note: We learned about Brown’s book from Entrepreneur online columnist Lisa Evans, herself a doodler.
Do you find yourself buying the same brands over and over? Why is that? Are there things you buy that you could care less what brand they are? Why is that? Let’s get a little more specific.
Make a list and see if you Have a Brand or Don’t Have a Brand, for the following products: Car, Smart Phone, Tablet, Laptop, TV, Coffee, Shoes, Laundry Detergent, Juice, Potato Chips, Peanut Butter.
You could list all consumer products you purchase. This just helps to get the conversation started. What has made you loyal or not loyal to brands you’ve listed? Do believe that those you are most loyal to are the ones that did the best job of fulfilling their brand promise?
When you make a promise, mostly likely you keep your promise. A promise speaks to a person’s character, values and quality. The same goes for companies. Their brand promise says that what a company promises they are going to deliver to the people who interact with them. It is your company’s promise of what makes you different, special, better or unique – it is what your brand fulfills for those who interact with it. Companies who consistently keep their brand promise are the ones who have the highest brand loyalty.
Think of your favorite brands. What do you think their brand promises are?