What’s with all the green, you ask? It’s the Pantone Color of the Year! Officially it is Greenery, PMS 376. The Pantone Color Institute®, which selects a symbolic color to express the year’s mood and attitude, has this to say about the color:
“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring…illustrative of flourishing foliage and the lushness of the great outdoors. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”
Our art director, Kim Smith, loves this buoyant hue.
“It’s positive, optimistic and very alive,” she says. “Greenery gives hope for a healthy and fruitful year ahead. Just in time!”