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Quirky & Charming

Want more playful typography that’s charming in a retro and fun way? Such as American Typewriter Light with a bit of a throwback feel is unexpected, yet comforting, and a delightful break from its surroundings.

As technology continues to shift and shape, some people still can’t shake the basics. Typewriters have a vintage appeal with qualities that just can’t be duplicated—their bright colors, audible clicking and signature slab font have an old-timey charm attractive to a few users even today.

Modern & Industrial

Outline fonts like Phosphate are everywhere. They evoke a look of power and authority.

Phosphate Pro is an all-caps sans serif font family with an inline weight, and was created in 2010. The original Phosphate was published by International TypeFounders, and the family was based on the ‘Phosphor’ typeface created by Jakob Erbar for Ludwig and Mayer, circa 1922-30. Phosphate Pro has incredible presence and its power shines in display format.

Fluid & Elegant 

Script fonts come in many shapes and sizes, like Bickham Script Pro which delivers a sense of wonder for the reader. They can either be formal, where they’ll appear elegant, or informal, giving a more playful appearance. 

Bickham Script is a flowing, formal script typeface based on the lettering of 18th century writing masters. This ornate script lends a signature flourish to invitations, menus, annual reports, restaurant logos, and packaging.

Nostalgic & Vintage

Use a vintage font, such as Bernhard MT Condensed, to bring an elegant, classic touch with a hint of nostalgia to recapture the past.

Bernard MT Condensed is one of a group of typefaces developed during the first 20 or 30 years of this century, yet it retains some affinity with the organic forms of the art nouveau movement. Although both bold and condensed, Bernard MT Condensed maintains a pleasant period charm due to its balanced chunky serifs and rounded strokes. Use it in situations where you want to get attention while maintaining a casual tone.

Calm & Tranquil

Want your material to evoke calmness and tranquility? San serif fonts do the job. Such as Gotham Book, a fav of ours, it’s simplistic, yet powerful. 

Gotham is a family of widely used geometric sans-serif digital typefaces designed by American type designer Tobias Frere-Jones in 2000. Gotham’s letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City.

Loud & Bold

a love affairWhen you want your main design element to stand out and be visible from far away, use a loud and bold typeface like Interstate UltraBlack.

That’s why this Interstate is perfect for road signs. Interstate is a digital typeface designed by Tobias Frere-Jones in the period 1993–1999, and licensed by Font Bureau. The typeface is based on Style Type E of the FHWA Series fonts, a signage alphabet drawn for the United States Federal Highway Administration by Dr. Theodore W. Forbes in 1949.

Now that’s a fun little fact!

a love affair…

a love affairDo you think it’s possible to be touched by a typeface? To have strong feelings for a font? After you read our thoughts on their role in design, we think you’ll say I do!

First, let’s clarify the terms. You may hear typeface and font used interchangeably. But, in fact, they are not the same. The difference between a font and a typeface is like that between songs and an album. The former makes up the latter. Remember that and you’re good to go. 

For example: a typeface would be Helvetica, and a font would be distinction within the typeface, such as 12 point Helvetica Bold.

In the next few posts we’ll define various styles of typefaces to think about when choosing the perfect font for your design. Stay tuned!