Have you ever seen someone who is dressed impeccably…until you get a look at the shoes? Stylish, perfectly fitted clothes worn with out-of-date shoes, in need of polishing? Yeah, the whole effect is ruined.
That’s exactly the impression you give when any part of your communications effort looks out of sync. Everything needs to work together to create a professional and polished brand. You don’t want cutting-edge TV spots or ads and a website that looks tired. You can’t slap a new logo on brochures that look like they were designed in the 1970s and think you’ve succeeded in giving them a fresh face.
Design trends change and there’s a new color of the year every January. But some things remain steadfast. Integrated communications material and campaigns with professionally produced brand messaging say a lot about your organization. They reinforce one another and create an impact across your brand. And that never goes out of style.
For an example of integrated campaign material with strong brand messaging, check out these pieces we created for Lancaster County Career & Technology Center.