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What Can A Strategic Marketing Effort Do?

LCCTC Statistics Blog ArtWe are now in our third year of working with Lancaster County Career & Technology Center (LCCTC), helping them to market programs and build enrollment. They are a great client—for many reasons—but one of the best things about LCCTC is that they understand the benefits of a strategic marketing campaign that is targeted, consistent across all media, with messages that are succinct and clear. That’s been our approach each year, whether it’s for bus posters that travel their market, a TV spot that hones in on what matters most to their students, an eye-catching billboard, pull-up banners that stop traffic at the mall or a redesign of their online catalog.

How do we know that what we’re doing for them works? Well, first of all, we’re very good at what we do and we’ve been doing it quite successfully for 25 years. But also, here’s what Kirk Schlotzhauer, Program Director, Post Secondary Education at LCCTC, shared with us recently:

“Since the development and implementation of a comprehensive Branding & Marketing Campaign, Higher Education/Adult Education enrollments have grown almost 400% and profits have increased over 1000% over the last 3-year period.”

Now those are some pretty awesome numbers!

inspired by Bob


Bob the crossing guard may possibly be the most wonderful crossing guard in Lancaster, maybe even the universe. He is always at his intersection at the main street leading into East Petersburg Elementary School, in East Petersburg. He is there well before his shift begins, and after too, I am certain, if needed.

Bob not only crosses all the kids safely with a big smile and a wave, but also directs all the traffic…the buses, cars, bikers that all pass through that busy intersection. He goes above and beyond, with a smile. Every day. And it’s always a little bit of a letdown when the school year ends and he won’t be there again until fall. Thank you, Bob.

Here’s the point: We want to be like Bob. We strive to go above and beyond what our clients need, every single day. With a smile. We’d love to know how you think we’re doing. And if you have any suggestions of how we can be more like Bob, please let us know.