Thanks for the wonderful compliments from the Wynn Volkswagen Volvo dealership in Norristown, Pa. They are a great client to work with.
Some direct mail formats have higher “open and read” rates than others, according to a study conducted by Nielsen and RAPP Germany. Their study, “Future of the Mailing,” tested five different types of mailings from a fictitious travel agency, sent to 1,800 subjects. The five types were a mailing in a standard envelope, a mailing in a printed envelope, a self-mailer, a wrapper and an email.
The format that generated the highest open and read rate was the mailing in the printed envelope. Second best response came from the email. The mailing in the printed envelope was twice as likely as an email to motivate the recipient to recommend the offer to a friend or acquaintance. On the other hand, email performed strongest for moving recipients to search for further information on the specific offer.
Here are three take-aways from the study to improve the success of mailings:
Thanks to our friends at WhiteOak for sharing this insight with us!
Mark Twain said, “Clothes make the man.” We say paper stock makes the printed piece.
Choosing the right paper stock is an art, and a science. There is much to consider: coated, uncoated, matte, textured or not, the weight of the stock. But the most important consideration is how the stock will enhance and complement the printed piece.
Selecting just the right paper is a skill we have mastered over time. In fact, for us it is an award-winning skill. Neenah Paper recently gave us an Award of Excellence for our use of their stock on two pieces we designed for Holy Spirit Hospital’s 50th Anniversary. We’re flattered – and proud that we made our client look so good.
We are a tight-knit group–partly because we are a smaller agency, but also because we’ve known one another and worked together for a long time.
Of course we have each other’s backs and can easily jump in someone else’s seat when we need to. But when one of us is missing, we really feel it.
Carla, our “Numbers Mover,” has been out for a while due to illness. She is a vital part of our team and without her, we felt like a piece of the puzzle was missing.
Carla came in to work for a little while on Monday and we are so excited to have her back. She looks great and is feeling better and stronger every day. We really missed you, Carla!
Megan Harley’s route from her home in East Petersburg to the Art Institute of York, where she is working on her Associate’s Degree in Graphic Design, takes her right by our front door. She must have noticed that our Welcome mat is always out, and called us about doing an internship. We’re glad she did!
Megan spends a couple afternoons a week with us. We work in such a collaborative way that she is getting a taste of many aspects of our creative process.
“I want to learn as much as I can about the real business, how it all works,” says Megan, who described how her love of art began as a little kid and continued through high school. She “loves logos” and has a special interest in working with companies to develop their corporate identity and brand.
We expect to benefit from the internship almost as much as Megan will.
“In our business, learning never ends,” notes our art director, Kim. “Megan brings us a fresh perspective from today’s design classroom.”