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We just redesigned our website. If you’re a return visitor to our site and reader of this blog, you probably noticed that things look different. If this is your first time here…welcome!

Why the new design? It was time. We had recently updated the colors of our branding and were inspired to make changes to our website that reflect the new us! We did a lot of research to decide on a format that looked fresh and was more user friendly for us and for you.

“You should keep your website fresh in the eyes of your audience,” says Kim Smith, our art director. “Reconsider your site design at least once a year and try to pretend you are visiting for the first time. Does the site look dated or tired? Does it reflect your current advertising and marketing so you have consistency across all your material? Does it create an overall impression of quality and professionalism?”

Many companies find they have loaded their website with more information than anyone will read. A site makeover gives you the chance to cut content to the most interesting and useful essentials. It’s a hard but necessary task. As is true in most advertising and marketing, less is more.

If you choose to give your website a completely new look, as we did, you still want a design that reflects your company’s image and maintains your corporate identity. As an alternative, you can update the look of your site by changing out a few visuals or redoing your home page. (If you need help, we know lots of creative ways to refresh your online presence without breaking the bank.)

We hope you’ll take the time to look around our new site and let us know what you think!