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Making Marketing Multi-Task

armstrong woodhavenA well-stated message that engages a target audience can sometimes be re-purposed to reach a different but related audience. Here’s a case where we were able to make that work well.

For our client Armstrong Ceilings, we developed a direct mail piece about using their Woodhaven planks to easily make-over an outdated drop ceiling. The piece was targeted to contractors. Using some of the same photos and editing the copy, we created a flyer and statement stuffer for contractors and, with refined copy, a direct mail piece aimed at consumers.

No need to completely re-invent the wheel when you have a darn good wheel to begin with!

Click here to see the direct mail piece.

Looking Good!

acf brochure web

It’s a specialized industry with a select customer base. Much of the business is generated by word of mouth. But when a prospective customer requests more information, it still doesn’t hurt to look good.

We recently designed this sales brochure for ACF Industries, which sells storage tanks for products such as liquefied petroleum gas, gaseous oxygen and other gases that require special handling and secure storage. In their industry, our client explained, the information presented in the brochure is usually provided in a very “vanilla” format. One company’s information doesn’t stand out from the next. They wanted to rise above that.

The brochure design cleanly represents the company’s brand and demonstrates the process and the quality of its products through photography. It provides important information in an easy-to-read layout, using red, white and blue to reinforce their desired message that the product is made in the USA. The piece debuted at a recent trade show in Nashville.

Said Bill Yost, VP of Sales for ACF, “Within our organization, it has been very valuable.”

Sure, we can do that!

cancertoolkitthumbdriveWe love a challenge. When a client says, “I don’t know whether this is something you can help us with, but…”, we jump at the chance!

Recently, our client at the Division of Cancer Prevention and Control of the PA Department of Health called with just such a request. They needed some educational material they had developed for a conference loaded on to a USB drive—350 drives, to be exact, and the turnaround time was less than a week. We rallied our resources and delivered! Not only was the delivery on time, but we also imprinted each USB drive with a custom logo and had them individually packaged.

So if you ever find yourself wondering whether there is any way possible to do the seemingly impossible…give us a call!