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Looking for a partner?

 

howdy from tcg advertising & designWe’re saddled up and ready to be your sidekick. Collaborating with our clients is one of the things we do best. Together we create out-of-the-box thinking and solutions. Working collaboratively with clients gives us the opportunity to soar creatively. And that’s what puts the “fun” in our job.

Challenge Us

Let’s get together and create some cutting-edge breakthrough work. We can start slowly—maybe with a project. Our best work is always the result of a client-agency partnership. When you find the right partner you know it.

Click here to see some of the work we’re proud of.

“I’m proud of what we accomplished together as a team.”— Krista Walton, Marketing Communications Specialist, Armstrong World Industries

 

Lend an ear to your end-users

 find us brochuresYou have information about your products or services and you want to put it in the hands of customers and potential customers. How do you package it? How do you market it? Let your end-users help you answer those questions.

In 2010, we developed a fold-out brochure for our client Holy Spirit that included all their locations and a map illustrating those locations. The piece, which we named “Find Us Where You Need Us,” was designed to fit into a small pocket on a Lucite stand that also held other material about the health system and was placed in waiting areas of their doctors’ offices and outpatient centers. It gave easy access to information the health system wanted patients and families to have—and that those people wanted as well. It was the perfect size to fit into a purse, jacket pocket or glove compartment.

Since the piece was first printed, it has grown as the health system has grown and is now a handy-sized booklet. Its usage has grown, too, as patients, partnering medical offices, staff and visitors find it helpful over and over again. At one point, the suggestion that the printed piece was not necessary because the same information could be found on the health system’s website was met with an outcry of opposition. The consensus was that lots and lots of people preferred the information in a printed form that they could simply pull out of their pocket.

The evolution of this particular project reminds us of these important points: Your end-users are smart. Listen to them.

Want to see more of our work? Click here.

Sure, we can do that!

cancertoolkitthumbdriveWe love a challenge. When a client says, “I don’t know whether this is something you can help us with, but…”, we jump at the chance!

Recently, our client at the Division of Cancer Prevention and Control of the PA Department of Health called with just such a request. They needed some educational material they had developed for a conference loaded on to a USB drive—350 drives, to be exact, and the turnaround time was less than a week. We rallied our resources and delivered! Not only was the delivery on time, but we also imprinted each USB drive with a custom logo and had them individually packaged.

So if you ever find yourself wondering whether there is any way possible to do the seemingly impossible…give us a call!

5 Reasons To Update Your Marketing Material

51. When was the last time you updated your marketing material? If it’s been more than two years since you last updated, it’s time to at least evaluate your material to assess whether or not it is still working for you.

2. Do you know whether your marketing material is still working for you? Ask your sales people. Ask your customers. You can ask the senior executives in your company, but know that while these smart folks have insight and perspective, you really need the views of staff on the front lines of your business.

3. Does your marketing material make you look modern & contemporary? Of course you want to maintain your unique identity and there can be great value in holding on to components of your company’s legacy. But you also want your customers and prospects to feel they are dealing with a company that’s current, innovative and forward-thinking.

4. Has some major aspect of your business changed? Did you introduce a new product or refine your market niche? Your marketing material may be due for a change as well.

5. Do you look good across all the media you use? Your logo and design style may look great on your printed brochure, business card and website, but what about on an electronic billboard or in an online banner ad? How does your brand hold up on social media, which is an entirely different viewing environment? Now may be a good time to update your logo, typefaces, color palette and other design components of your corporate identity to ensure that you stand out and are consistently identifiable wherever you are in the public realm.

If you answered yes to one or more of these questions, it’s time to consider an update. We can help!