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Looking for a partner?

 

howdy from tcg advertising & designWe’re saddled up and ready to be your sidekick. Collaborating with our clients is one of the things we do best. Together we create out-of-the-box thinking and solutions. Working collaboratively with clients gives us the opportunity to soar creatively. And that’s what puts the “fun” in our job.

Challenge Us

Let’s get together and create some cutting-edge breakthrough work. We can start slowly—maybe with a project. Our best work is always the result of a client-agency partnership. When you find the right partner you know it.

Click here to see some of the work we’re proud of.

“I’m proud of what we accomplished together as a team.”— Krista Walton, Marketing Communications Specialist, Armstrong World Industries

 

Lend an ear to your end-users

 find us brochuresYou have information about your products or services and you want to put it in the hands of customers and potential customers. How do you package it? How do you market it? Let your end-users help you answer those questions.

In 2010, we developed a fold-out brochure for our client Holy Spirit that included all their locations and a map illustrating those locations. The piece, which we named “Find Us Where You Need Us,” was designed to fit into a small pocket on a Lucite stand that also held other material about the health system and was placed in waiting areas of their doctors’ offices and outpatient centers. It gave easy access to information the health system wanted patients and families to have—and that those people wanted as well. It was the perfect size to fit into a purse, jacket pocket or glove compartment.

Since the piece was first printed, it has grown as the health system has grown and is now a handy-sized booklet. Its usage has grown, too, as patients, partnering medical offices, staff and visitors find it helpful over and over again. At one point, the suggestion that the printed piece was not necessary because the same information could be found on the health system’s website was met with an outcry of opposition. The consensus was that lots and lots of people preferred the information in a printed form that they could simply pull out of their pocket.

The evolution of this particular project reminds us of these important points: Your end-users are smart. Listen to them.

Want to see more of our work? Click here.

A little bit of glue goes a long way…

julie rehman the glueYou may not know about Julie Rehman, the “glue” of TCG

1  She had a little alphabetical fun with her kids’ names.

Julie has four kids who are two years apart: Zach, 27; Elizabeth, 25; Olivia, 23; and Zoe, 21.

“It was pointed out to me when we had Zoe that her name is the first letter of each of the other kids’ names and they thought we planned that, but we did not,” she says. “But we did give Zach and Zoe the same initials on purpose, ZTR.

2  She likes doing upcycle projects.

“I always have some sort of project started in my garage,” she says, “or several at once. I am currently painting a shelf unit for my daughter’s house that she purchased at a yard sale. I also am painting a bedside table that I retrieved from the curbside in my neighborhood. And I have a brass headboard to paint in the line-up, purchased at a used furniture store.”

We’re sure there are many more projects, just waiting in the wings…

3  Around her house, she is “the handyman.”

Julie explains that her dad was “a fix-it guy” and she learned a lot from him.

“I fix things like the toilet, the sink, the kids’ bikes,” she says. “I can put in door locks, replace drywall, paint, put together furniture. I need help with some things, like plumbing, I have a friend who is teaching me. I enjoy fixing things.”

Now you know why we call her “the glue” of our agency!!

Reporting the ENB Story

ENB Annual ReportAnnual reports are an important and time-honored way for companies to tell the story of their past year’s performance and share their vision of the year ahead. We help many clients accomplish that task in a way that reflects both their specific industry and their unique personality.

We’re honored to have just finished working with Ephrata National Bank (ENB) to tell their story in their 2016 annual report. The cover, shown here, features a photo of the ENB main office, dubbed the “Grand Lady on Main Street,” as it appears today. Inside the report is found a photo of the main office from 1936 that shows how the building’s façade and the name have remained steadfast over the bank’s 135-year history.

This is our fourth year helping ENB with their annual report and it’s rewarding to work with a company of great integrity and strong dedication to the communities they serve.

We have years of experience working on annual reports and we’d love to work on yours. We can do the whole enchilada, or just the design or copywriting, whatever you need. See more that we’ve done here.

Time To Update Your Marketing Material? 5 Reasons To Do So

five reasons to update your marketing1 If you can’t recall when you last updated your marketing material, it’s time. If it’s been more than two years, you should at least evaluate your material to assess whether it is still working for you.

2 Do you truly know whether your marketing material is still working for you? Ask your sales people. Ask your customers. You can ask the senior executives in your company, but know that while these smart folks have insight and perspective, you really need the views of staff on the front lines.

3 Do your marketing materials make you look like a modern company? Now, that word may sound like a throwback to another era, but modern connotes contemporary, of current times. Do your marketing materials have a modern look? Is the design contemporary? Of course you want to maintain your unique identity and there can be great value in holding on to components of your company’s legacy. But you also want your customers and prospects to feel they are dealing with a company that’s current, innovative and forward-thinking.

4 Has some major aspect of your business changed? Did you introduce a new product or refine your market niche? Your marketing material may be due for a change as well.

5 Do you look good across all the media you use? Your logo and design style may look great on your printed brochure, business card and website, but what about on an electronic billboard or in an online banner ad? How does your brand hold up on social media, which is an entirely different viewing environment? Now may be a good time to update your logo, typefaces, color palette and other design components of your corporate identity to ensure that you stand out and are consistently identifiable wherever you are in the public realm.

Here are some marketing pieces we are proud to have created for some great clients.

Have questions about your marketing material? We have answers. Call us at 717-569-7705 or send an email to: ksmith@tcgad.com.

Budgets big and small and in-between

budgets large and small for tcgWe pride ourselves on being able to work with budgets of any size and deliver quality creative solutions for clients.

A million dollar budget? We’ve managed that.

$10,000 budget? We can make that work.

No matter the amount, we treat our clients’ budget with care and expertise – as if it was our own money!

Here’s what one client had to say on our amazing budget-maximizing abilities:

“TCG worked within our budget so that it was affordable to create a new website for Wee Care Day School. The result has been a continuous flow of emails/phone calls for future enrollments!  I love working with this group of creative people.” – Kristin Troop, Owner, Wee Care Day School

Mid-season = More fun!

bravo! luhrs center mid-seasonIf you’re looking for ways to entertain yourself now that the holidays are behind us and much of the new year is still ahead, check out the mid-season lineup at the Luhrs Center!

We have been working with the good folks at the H. Ric Lurhrs Performing Arts Center at Shippensburg University since day one, designing ads, tickets, brochures and flyers for every season. Last year, the Luhrs Center celebrated their 10th anniversary. We applaud the hard work they do every year to present a delightful variety of entertainment that draws crowds from around the region and beyond. Bravo!

Click here to see the brochure that we designed for them this year.

There’s a party popping up somewhere soon!

ywca lancaster pop-up partyAs longtime supporters of YWCA Lancaster, we were happy to again help the good folks there with promotional material for a far-out and funky event—a 70s Pop-Up Party!

Benefiting the YWCA’s Child Development and TechGYRLS programs, the party is a celebration of everything 70s, from the decade’s funkadelic music to bell bottoms jeans and platform shoes. To help publicize the party, we worked with the YWCA event committee to create the save-the-date card, invitation, flyer and poster.

Pop-up parties can take many shapes and forms. With this one, you know the date and time, but you won’t know the location until a few days before the party. You register ahead of time and get a special notice about where to go to get your groove on!

Here are more details:

Friday, January 27, 7–11 p.m.

Tickets: $50

Costumes are strongly encouraged; the best will earn awards.

Register: 70sPopUp.eventbrite.com

The fun includes live “Soul Train” performances, flashback jams, unique silent auction, and 70s-style food and cocktails.

Happy Thanksgiving!

giving thanks, happy thanksgiving

Let the artists paint

H&H, Mary KohlerNow and then, we turn this space over to guest bloggers, who share their wisdom and advice. Mary Kohler is president of The H&H Group, a printing, sign-making and marketing support company that we have partnered with for several years. Mary writes about “doing what you do best.”

You are very smart about your business, probably even passionate. You might even be “the expert” at what you do. You are certainly better at it than most people. Imagine if everyone had the same interests. Wouldn’t that be boring? Fortunately we all have different interests, talents and areas of expertise. And you are good at what you do. Being good at what you do doesn’t mean you are good at marketing though, unless what you are good at is marketing.

More and more people attempt to do their own marketing because software, technology, and the internet have given everyone who has access to a computer and the internet the tools to do some rudimentary marketing. Unfortunately, that has resulted in a lot of bad marketing out there. Though I think people have the right intentions, their outcomes often are off the mark.

But I digress.

If you want to use the software, technology and the internet to do your marketing, you are kind of like me picking up a paint brush and a canvas and trying to paint a masterpiece. I promise you that I cannot paint a masterpiece. I know my limits, plus that creative gene missed my generation and my daughter got it. If I practice a lot, I might become decent at painting. But that is not what I do. I do all the other work that I choose to do and love to do or … have to do… day in and day out, and painting is not one of my things. So I am not likely to become a master painter.

So what about your marketing? Are you a master marketer? If so, keep marketing. If not, please keep in mind that there is help – expert, creative, professional help – out in the world to do your marketing well. Let the artists paint and let the marketers market.