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Time To Update Your Marketing Material? 5 Reasons To Do So

five reasons to update your marketing1 If you can’t recall when you last updated your marketing material, it’s time. If it’s been more than two years, you should at least evaluate your material to assess whether it is still working for you.

2 Do you truly know whether your marketing material is still working for you? Ask your sales people. Ask your customers. You can ask the senior executives in your company, but know that while these smart folks have insight and perspective, you really need the views of staff on the front lines.

3 Do your marketing materials make you look like a modern company? Now, that word may sound like a throwback to another era, but modern connotes contemporary, of current times. Do your marketing materials have a modern look? Is the design contemporary? Of course you want to maintain your unique identity and there can be great value in holding on to components of your company’s legacy. But you also want your customers and prospects to feel they are dealing with a company that’s current, innovative and forward-thinking.

4 Has some major aspect of your business changed? Did you introduce a new product or refine your market niche? Your marketing material may be due for a change as well.

5 Do you look good across all the media you use? Your logo and design style may look great on your printed brochure, business card and website, but what about on an electronic billboard or in an online banner ad? How does your brand hold up on social media, which is an entirely different viewing environment? Now may be a good time to update your logo, typefaces, color palette and other design components of your corporate identity to ensure that you stand out and are consistently identifiable wherever you are in the public realm.

Here are some marketing pieces we are proud to have created for some great clients.

Have questions about your marketing material? We have answers. Call us at 717-569-7705 or send an email to: ksmith@tcgad.com.

Small businesses really are a big deal!

small business week America has been celebrating National Small Business Week every year since 1963. As a certified small business ourselves, we celebrate it every day! More than half the people in our country either own or work for a small business. And small businesses create about two out of every three new jobs in the U.S. every year. We are proud to work with many small businesses and entrepreneurs as they get off the ground and expand in their markets. Small businesses really are a big deal!
Here are just a few small businesses that we love working with!

happy town and a fun t-shirt

#eastpetehappy t-shirtThis is our intern Taylor wearing the #eastpetehappy t-shirt we designed, because we love our #smalltownwithabigheart!

Budgets big and small and in-between

budgets large and small for tcgWe pride ourselves on being able to work with budgets of any size and deliver quality creative solutions for clients.

A million dollar budget? We’ve managed that.

$10,000 budget? We can make that work.

No matter the amount, we treat our clients’ budget with care and expertise – as if it was our own money!

Here’s what one client had to say on our amazing budget-maximizing abilities:

“TCG worked within our budget so that it was affordable to create a new website for Wee Care Day School. The result has been a continuous flow of emails/phone calls for future enrollments!  I love working with this group of creative people.” – Kristin Troop, Owner, Wee Care Day School

Look good from head to toe!

Green Shoes

Have you ever seen someone who is dressed impeccably…until you get a look at the shoes? Stylish, perfectly fitted clothes worn with out-of-date shoes, in need of polishing? Yeah, the whole effect is ruined.

That’s exactly the impression you give when any part of your communications effort looks out of sync. Everything needs to work together to create a professional and polished brand. You don’t want cutting-edge TV spots or ads and a website that looks tired. You can’t slap a new logo on brochures that look like they were designed in the 1970s and think you’ve succeeded in giving them a fresh face.

Design trends change and there’s a new color of the year every January. But some things remain steadfast. Integrated communications material and campaigns with professionally produced brand messaging say a lot about your organization. They reinforce one another and create an impact across your brand. And that never goes out of style.

For an example of integrated campaign material with strong brand messaging, check out these pieces we created for Lancaster County Career & Technology Center.

Mid-season = More fun!

bravo! luhrs center mid-seasonIf you’re looking for ways to entertain yourself now that the holidays are behind us and much of the new year is still ahead, check out the mid-season lineup at the Luhrs Center!

We have been working with the good folks at the H. Ric Lurhrs Performing Arts Center at Shippensburg University since day one, designing ads, tickets, brochures and flyers for every season. Last year, the Luhrs Center celebrated their 10th anniversary. We applaud the hard work they do every year to present a delightful variety of entertainment that draws crowds from around the region and beyond. Bravo!

Click here to see the brochure that we designed for them this year.

Yes! We do that too!

we do x graphicWhen you’ve been in business for more than 26 years, as we have, it’s easy to slip into the mindset of thinking that most everyone knows you and what you do. You may think that surely someone who already uses your services must know all about all of the services you offer.

That’s a mindset you need to fight.

Just in the past year, we’ve heard these comments from current clients:

“Is there any way you can help us with X?”  We sure can!

“I didn’t know you guys do X.”  We do and we’re darn good at it!

“We paid a lot for X and still aren’t happy with it. I wish I’d known you do it.” So do we!

These experiences reminded us of a few lessons and basic principles of how we do business:

  1. While your website is a good place to showcase who you are and what you do, it can’t do the job alone. Take every opportunity to have a personal exchange—on the phone or in person—to tell your story.
  2. Try to meet with current clients once or twice a year when you both are not under pressure or on deadline. Find out what they having coming up and how you might be able to help. Go to lunch, pick up coffee and goodies and meet in their office, drop by when it is convenient for them and share your latest success about a product or service that is relevant for what they do. It just might spark an idea and an opportunity for new business.
  3. Be honest about what you can and can’t do. When we were asked by our client whether there was any way we could help with what seemed to be a crazy task and an impossible deadline, we didn’t immediately say yes. First we checked our resources and established a realistic timetable for delivery. Only then did we feel we could say yes, with confidence.
  4. It’s not so unusual to have to remind clients or prospects about all the services you offer. Everyone is busy and focused on the immediate need at hand. Reach out and make someone’s life a little easier. That’s the foundation of a successful partnership.

Whether you need x, y or z, or want to remind us that you do x, y or z, please reach out to us by emailing Kim Smith, we’d love to hear from you!

There’s a party popping up somewhere soon!

ywca lancaster pop-up partyAs longtime supporters of YWCA Lancaster, we were happy to again help the good folks there with promotional material for a far-out and funky event—a 70s Pop-Up Party!

Benefiting the YWCA’s Child Development and TechGYRLS programs, the party is a celebration of everything 70s, from the decade’s funkadelic music to bell bottoms jeans and platform shoes. To help publicize the party, we worked with the YWCA event committee to create the save-the-date card, invitation, flyer and poster.

Pop-up parties can take many shapes and forms. With this one, you know the date and time, but you won’t know the location until a few days before the party. You register ahead of time and get a special notice about where to go to get your groove on!

Here are more details:

Friday, January 27, 7–11 p.m.

Tickets: $50

Costumes are strongly encouraged; the best will earn awards.

Register: 70sPopUp.eventbrite.com

The fun includes live “Soul Train” performances, flashback jams, unique silent auction, and 70s-style food and cocktails.

All Things Green

pantone color of the yearYou can be green with envy. You can be flush with greenbacks. You can eat your greens for good health.

What’s with all the green, you ask? It’s the Pantone Color of the Year! Officially it is Greenery, PMS 376. The Pantone Color Institute®, which selects a symbolic color to express the year’s mood and attitude, has this to say about the color:

“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring…illustrative of flourishing foliage and the lushness of the great outdoors. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”

Our art director, Kim Smith, loves this buoyant hue.

“It’s positive, optimistic and very alive,” she says. “Greenery gives hope for a healthy and fruitful year ahead. Just in time!”