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Reporting the ENB Story

ENB Annual ReportAnnual reports are an important and time-honored way for companies to tell the story of their past year’s performance and share their vision of the year ahead. We help many clients accomplish that task in a way that reflects both their specific industry and their unique personality.

We’re honored to have just finished working with Ephrata National Bank (ENB) to tell their story in their 2016 annual report. The cover, shown here, features a photo of the ENB main office, dubbed the “Grand Lady on Main Street,” as it appears today. Inside the report is found a photo of the main office from 1936 that shows how the building’s façade and the name have remained steadfast over the bank’s 135-year history.

This is our fourth year helping ENB with their annual report and it’s rewarding to work with a company of great integrity and strong dedication to the communities they serve.

We have years of experience working on annual reports and we’d love to work on yours. We can do the whole enchilada, or just the design or copywriting, whatever you need. See more that we’ve done here.

3 Fun Facts

Jeff pez You may not know about Jeff Rutt, TCG production manager

1  He’s a paper sculpture pioneer.

Jeff did his first paper sculpture in art school for a National Library week contest, which he won. His three pieces became available for schools to purchase and hang in the library.

“Looking back, they were pretty ugly,” Jeff recalls. “But at the time, paper sculpture was not well known or being done by anyone. I thought it was my idea and perhaps it was.”

Jeff began doing paper sculptures for “real” around 1990. His first one was a birthday present for Kim (our art director). He estimates he has completed well over a hundred pieces and sold or given away all but a few.

2  He is a PEZ collector of epic proportions.

At a grocery store in Ohio, during a car show many years ago, Jeff spotted his first novelty PEZ candy dispenser, with a Mario Brothers design. Thinking it was “cute,” he made the first purchase of what would become an outsized passion.

“After that trip, I went online to learn more,” he says. “That’s when I discovered Ebay and the world of people who collect these little pieces of plastic. And that’s when my collection started to grow and my wallet started to shrink.”

Jeff now owns “well over 1,000” PEZ, ranging in value from a few cents to $700. He adds current designs and could be tempted to add older ones…maybe.

“I would need to spend $200 or more on those,” he says. “The mortgage seems more important than a 1970’s Mary Poppins PEZ.”

3  He has always wanted to race cars—so he did!

A trying medical issue in 2003 led Jeff to thinking about things he had always wanted to do but, for whatever reason, had not. And that led to his “novice at best” racing adventure.

It took selling his motorcycle and a prized original 1975 MGB to get him on the road. With his wife’s blessing, he then bought a new 2004 Dodge SRT-4. He made a few more purchases…suspension work, tires, shocks, etc….to transform the car into “a big go-kart on steroids.”

“Next, I discovered racing clubs all over the country where anybody with a ‘normal’ road-worthy car can come to national tracks and race,” Jeff explains. “Really, I’m not kidding.”

His racing adventure took off from there.

“My first event was Watkins Glen, the same track that NASCAR uses and it was a blast,” he says. “I was a race car driver! Although, everyone was passing me. Racing, as it turns out, is really hard to do well.”

Jeff went on to race at Pocono raceway twice, two tracks in West Virginia and Watkins Glenn two more times. He stopped three years ago, but says he may do it again. Regardless, he can list “race car driver” on his resume. For real.

Making Marketing Multi-Task

armstrong woodhavenA well-stated message that engages a target audience can sometimes be re-purposed to reach a different but related audience. Here’s a case where we were able to make that work well.

For our client Armstrong Ceilings, we developed a direct mail piece about using their Woodhaven planks to easily make-over an outdated drop ceiling. The piece was targeted to contractors. Using some of the same photos and editing the copy, we created a flyer and statement stuffer for contractors and, with refined copy, a direct mail piece aimed at consumers.

No need to completely re-invent the wheel when you have a darn good wheel to begin with!

Click here to see the direct mail piece.

Time To Update Your Marketing Material? 5 Reasons To Do So

five reasons to update your marketing1 If you can’t recall when you last updated your marketing material, it’s time. If it’s been more than two years, you should at least evaluate your material to assess whether it is still working for you.

2 Do you truly know whether your marketing material is still working for you? Ask your sales people. Ask your customers. You can ask the senior executives in your company, but know that while these smart folks have insight and perspective, you really need the views of staff on the front lines.

3 Do your marketing materials make you look like a modern company? Now, that word may sound like a throwback to another era, but modern connotes contemporary, of current times. Do your marketing materials have a modern look? Is the design contemporary? Of course you want to maintain your unique identity and there can be great value in holding on to components of your company’s legacy. But you also want your customers and prospects to feel they are dealing with a company that’s current, innovative and forward-thinking.

4 Has some major aspect of your business changed? Did you introduce a new product or refine your market niche? Your marketing material may be due for a change as well.

5 Do you look good across all the media you use? Your logo and design style may look great on your printed brochure, business card and website, but what about on an electronic billboard or in an online banner ad? How does your brand hold up on social media, which is an entirely different viewing environment? Now may be a good time to update your logo, typefaces, color palette and other design components of your corporate identity to ensure that you stand out and are consistently identifiable wherever you are in the public realm.

Here are some marketing pieces we are proud to have created for some great clients.

Have questions about your marketing material? We have answers. Call us at 717-569-7705 or send an email to: ksmith@tcgad.com.

Small businesses really are a big deal!

small business week America has been celebrating National Small Business Week every year since 1963. As a certified small business ourselves, we celebrate it every day! More than half the people in our country either own or work for a small business. And small businesses create about two out of every three new jobs in the U.S. every year. We are proud to work with many small businesses and entrepreneurs as they get off the ground and expand in their markets. Small businesses really are a big deal!
Here are just a few small businesses that we love working with!

happy town and a fun t-shirt

#eastpetehappy t-shirtThis is our intern Taylor wearing the #eastpetehappy t-shirt we designed, because we love our #smalltownwithabigheart!

Budgets big and small and in-between

budgets large and small for tcgWe pride ourselves on being able to work with budgets of any size and deliver quality creative solutions for clients.

A million dollar budget? We’ve managed that.

$10,000 budget? We can make that work.

No matter the amount, we treat our clients’ budget with care and expertise – as if it was our own money!

Here’s what one client had to say on our amazing budget-maximizing abilities:

“TCG worked within our budget so that it was affordable to create a new website for Wee Care Day School. The result has been a continuous flow of emails/phone calls for future enrollments!  I love working with this group of creative people.” – Kristin Troop, Owner, Wee Care Day School

Look good from head to toe!

Green Shoes

Have you ever seen someone who is dressed impeccably…until you get a look at the shoes? Stylish, perfectly fitted clothes worn with out-of-date shoes, in need of polishing? Yeah, the whole effect is ruined.

That’s exactly the impression you give when any part of your communications effort looks out of sync. Everything needs to work together to create a professional and polished brand. You don’t want cutting-edge TV spots or ads and a website that looks tired. You can’t slap a new logo on brochures that look like they were designed in the 1970s and think you’ve succeeded in giving them a fresh face.

Design trends change and there’s a new color of the year every January. But some things remain steadfast. Integrated communications material and campaigns with professionally produced brand messaging say a lot about your organization. They reinforce one another and create an impact across your brand. And that never goes out of style.

For an example of integrated campaign material with strong brand messaging, check out these pieces we created for Lancaster County Career & Technology Center.

Mid-season = More fun!

bravo! luhrs center mid-seasonIf you’re looking for ways to entertain yourself now that the holidays are behind us and much of the new year is still ahead, check out the mid-season lineup at the Luhrs Center!

We have been working with the good folks at the H. Ric Lurhrs Performing Arts Center at Shippensburg University since day one, designing ads, tickets, brochures and flyers for every season. Last year, the Luhrs Center celebrated their 10th anniversary. We applaud the hard work they do every year to present a delightful variety of entertainment that draws crowds from around the region and beyond. Bravo!

Click here to see the brochure that we designed for them this year.