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3 Fun Facts

You may not know about Kim Smith, designer/illustrator/president of TCG

1 Growing up, she always wanted to be a “card club lady.”

Kim hates games, almost any kind, and doesn’t know a thing about playing cards. But growing up, that’s what she thought her mother’s job was, and so that’s what she would be, too.

“It wasn’t really the playing of cards that intrigued me; it was more about the beautiful table layout set perfectly before everyone arrived…all the forks spread out in a tapered pattern…all of the napkins stacked neatly, so that you could easily grab one…and the punch cups hanging along the side of the punch bowl evenly spaced out. (Precursor to art directing, perhaps?) But I think my favorite part was, after I went to bed, listening to everyone’s laughter.”

2 Her father was a painter and wallpaper hanger.

And Kim loved to make Barbie doll fashions from discarded wall paper books.

“The wall paper was really stiff to work with, but my Barbie had fashions unlike any other, that’s for sure. It kept me busy for hours on end, and I still love wallpaper. I sure wish I had all of those old books!”

3 Her great uncle had a barbershop where the current TCG office is in East Petersburg.

“My father would bring me to Aunt Blanche to get my bangs cut from time to time, and I always loved that I could get a tootsie pop out of the bottom drawer when I was finished.”

Some things just don’t change, TCG usually has candy near the very spot where those lollipops were kept so many years ago.

You can read more fun facts about the staff at TCG click here and here.

 

 

What We Love

happy valentine's dayAround Valentine’s Day, talk of love is all around. But for us, love is in the air all year long. We’re always talking about how much we love what we do and how fortunate we are to work with clients we love. We do work we are proud of for people we admire—how cool is that!

And we often find that what we give out comes back to us ten-fold. Here’s what we mean…

These are the kind of love notes that really make us smile!

You are ALL the most kind, sincere, hard-working, and fun group of people I know.  When I think of a work ‘culture’ I would love to be a part of and one I wish for my kids – it’s yours! – Lori Rowley, Armstrong World Industries

“I love working with the folks from TCG! They are creative, responsive and detail oriented. I can always count on them to do a great job.” – Lori Moran, Geisinger Holy Spirit

“The quality of the work TCG does is second to none. It is high-impact, on target and always creative—but creativity with purpose, creativity that has a direct impact on results. That’s what I love about TCG!” – ­Nancy Draude, Customer Experience Experts

If you want to see what our clients are talking about check out our portfolio here.

Seeing red…

 why that color?Color makes a statement….sometimes it’s a whisper, sometimes a shout.
In our world of advertising and design, we follow color trends, but a color should not be chosen because it is trendy. Decisions about color should be strategic, inspired – the right color for the job.
Take red, for instance…
 
What do Coke, Target and Staples have in common? All use red in their logos. 
 
“Red is a very eye-catching color, very memorable and emotional,” TCG art director Kim Smith says. “That’s why many memorable brands use it.”
 
Color is a form of non-verbal communication. Think of the businessman who chooses a red power tie. He wants to make a statement that he is in charge and ready to take action. 
 
Retailers pay close attention to the psychology of colors. Visual cues, including color, help persuade shoppers. Red is seen as a color that motivates action in retail settings, both online and in-store. KISSmetrics, provider of online analytics tools, says that red creates urgency and is often used in clearance sale notices and signage.   
 
Sometimes, red is used to suggest anger or rebellion. But it also is the color most associated with two beloved holidays—Christmas and Valentine’s Day. Like every color, red has its upsides and downsides in design.
 
“If you need to use the color as shades, tints or values, it goes pink, which often doesn’t work well,” Kim says. “Sometimes, red is tough to work in conjunction with other colors, like green. Then it always looks like Christmas…always.”
With some business categories, red carries negative connotations. In healthcare, red reminds people of blood. In finance jargon, to be “in the red” means you’re losing money.
“The bottom line,” Kim adds, “is that red is often a bold color choice and best used with care.”
Did you know that red is the highest arc of the rainbow? Learn more fun facts and interesting information about red from international color expert Kate Smith, ICS, CMG: All about the Color Red

ground hog day

Of all the things that might keep you up at night, inconsistency in punctuation of national holidays is likely not one of them. But it does bother some grammarians and a handful of other logical thinkers.

ground hog dayTake Groundhog Day. It’s a day we give a large rodent weather-forecasting power and hope he gets it right. But why isn’t it the possessive Groundhog’s Day? Like Mother’s Day and Father’s Day? The day clearly belongs to the groundhog, as the others belong to mothers and fathers. Which brings up another question. Why aren’t those two days Mothers’ and Fathers’ Day? Or Mothers and Fathers Day? We celebrate all veterans on Veterans Day. Though you may see that noted as Veterans’ Day. Presidents Day is another conundrum. It celebrates a couple of important presidents…it’s their day. So why is it not Presidents’ Day? April Fool’s Day? Now we know there’s more than one fool out there, so why isn’t it April Fools’ Day or April Fools Day?

You get the idea.

However, there is something that’s true of all holidays: In the end, it matters not how you punctuate them, but how you celebrate them!

By the way, did you know that Groundhog Day could have been Badger Day? The German immigrants who came to Pennsylvania brought the tradition from their homeland, where badgers had forecasting prowess. Here they found a plentiful groundhog population, but nary a badger.

The Cheery Grammarian, who is the master of fun facts like these, resides at TCG Advertising & Design and can be found on Twitter, musing about punctuation, grammar, sentence structure, spelling, word origins…all those things you probably paid no attention to in school. Follow at: twitter