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Yes! We do that too!

we do x graphicWhen you’ve been in business for more than 26 years, as we have, it’s easy to slip into the mindset of thinking that most everyone knows you and what you do. You may think that surely someone who already uses your services must know all about all of the services you offer.

That’s a mindset you need to fight.

Just in the past year, we’ve heard these comments from current clients:

“Is there any way you can help us with X?”  We sure can!

“I didn’t know you guys do X.”  We do and we’re darn good at it!

“We paid a lot for X and still aren’t happy with it. I wish I’d known you do it.” So do we!

These experiences reminded us of a few lessons and basic principles of how we do business:

  1. While your website is a good place to showcase who you are and what you do, it can’t do the job alone. Take every opportunity to have a personal exchange—on the phone or in person—to tell your story.
  2. Try to meet with current clients once or twice a year when you both are not under pressure or on deadline. Find out what they having coming up and how you might be able to help. Go to lunch, pick up coffee and goodies and meet in their office, drop by when it is convenient for them and share your latest success about a product or service that is relevant for what they do. It just might spark an idea and an opportunity for new business.
  3. Be honest about what you can and can’t do. When we were asked by our client whether there was any way we could help with what seemed to be a crazy task and an impossible deadline, we didn’t immediately say yes. First we checked our resources and established a realistic timetable for delivery. Only then did we feel we could say yes, with confidence.
  4. It’s not so unusual to have to remind clients or prospects about all the services you offer. Everyone is busy and focused on the immediate need at hand. Reach out and make someone’s life a little easier. That’s the foundation of a successful partnership.

Whether you need x, y or z, or want to remind us that you do x, y or z, please reach out to us by emailing Kim Smith, we’d love to hear from you!

There’s a party popping up somewhere soon!

ywca lancaster pop-up partyAs longtime supporters of YWCA Lancaster, we were happy to again help the good folks there with promotional material for a far-out and funky event—a 70s Pop-Up Party!

Benefiting the YWCA’s Child Development and TechGYRLS programs, the party is a celebration of everything 70s, from the decade’s funkadelic music to bell bottoms jeans and platform shoes. To help publicize the party, we worked with the YWCA event committee to create the save-the-date card, invitation, flyer and poster.

Pop-up parties can take many shapes and forms. With this one, you know the date and time, but you won’t know the location until a few days before the party. You register ahead of time and get a special notice about where to go to get your groove on!

Here are more details:

Friday, January 27, 7–11 p.m.

Tickets: $50

Costumes are strongly encouraged; the best will earn awards.

Register: 70sPopUp.eventbrite.com

The fun includes live “Soul Train” performances, flashback jams, unique silent auction, and 70s-style food and cocktails.

All Things Green

pantone color of the yearYou can be green with envy. You can be flush with greenbacks. You can eat your greens for good health.

What’s with all the green, you ask? It’s the Pantone Color of the Year! Officially it is Greenery, PMS 376. The Pantone Color Institute®, which selects a symbolic color to express the year’s mood and attitude, has this to say about the color:

“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring…illustrative of flourishing foliage and the lushness of the great outdoors. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”

Our art director, Kim Smith, loves this buoyant hue.

“It’s positive, optimistic and very alive,” she says. “Greenery gives hope for a healthy and fruitful year ahead. Just in time!”