Skip to Content

Run for fun and a really important cause

Man and bright light.

The YWCA Lancaster Race Against Racism is coming up on Saturday, April 26, starting at 9 AM. The Race starts and ends at Musser Park, East Chestnut and Lime Streets, in downtown Lancaster, and goes on rain or shine. You can run or walk or do both along the 5k/3.1 mile course. A Kids’ Fun Run begins at 10 AM.

This is a favorite event of ours, and it’s not just because we’ve provided pro bono design support since the race’s first year. It’s because, with its focus on eliminating racism and empowering women, the event deserves attention. A host of local businesses support the Race and more and more people participate every year.

Along with the Race, a Humanity Fest runs from 7 AM to noon, to showcase the cultural diversity of the local community. Ethnic foods, locally handmade crafts and fair trade products from around the world will be featured.

The Race Against Racism is a great way to spend a Saturday morning and an important way to show community spirit. Gather friends and family and join in!

Learn more at www.ywcalancaster.org

Thinking about eggs and baskets

eggs

With Easter around the corner, maybe eggs are on your mind. They are on ours and that led to wondering about the origin of the expression, “putting all your eggs in one basket.”

Turns out this idiomatic phrase has been around for centuries. The first printed record of it was in 1660, and it was considered well known even then. It means that you should not focus all of your resources on one hope, possibility or avenue of success, or just one person. If that one person fails you, you will be “broken” and left with nothing, i.e., no eggs.

If you put all your eggs in one basket and then drop the basket, you will break all your eggs. Similarly, if you pin all your hopes on one course of action and it fails, then you are left with no recourse. A better strategy is to put your eggs into several different baskets for safekeeping…to put your money or time or investment into several different things. If something happens to one of your baskets, you have other baskets remaining as backup.

You likely can see the wisdom in this idiom for many aspects of your life. We think it makes sense in advertising, too. That’s why we advise clients to send their message out through multiple media channels for greater success. It’s risky to rely on just one avenue to reach the target audience.

Seeing Red

Man and bright light.

What do Coke, Target and Staples have in common? All use red in their logos.

“Red is a very eye-catching color, very memorable and emotional,” explains our visual wizard, Kim Smith. “That’s why many memorable brands use it.”

Color is a form of non-verbal communication. Think of the businessman who chooses a red power tie. He wants to make a statement that he is in charge and ready to take action.

Retailers pay close attention to the psychology of colors. Visual cues, including color, help persuade shoppers. Red is seen as a color that motivates action in retail settings, both online and in-store. KISSmetrics, provider of online analytics tools, says that red creates urgency and is often used in clearance sale notices and signage.

Sometimes, red is used to suggest anger or rebellion. But it also is the color most associated with two beloved holidays—Christmas and Valentine’s Day. Like every color, red has its upsides and downsides in design.

“If you need to use the color as shades, tints or values, it goes pink, which often doesn’t work well,” Kim says. “Sometimes, red is tough to work in conjunction with other colors, like green. Then it always looks like Christmas…always.”

With some business categories, red carries negative connotations. In healthcare, red reminds people of blood. In finance jargon, to be “in the red” means you’re losing money.

“The bottom line,” Kim adds, “is that red is often a bold color choice and best used with care.”

What makes a great client?

thank-you-blog-1

We recognize great clients because we have worked with so many of them over our 24 years in business.

Great clients:

  • Understand that this business is part art, part science
  • Work with us as a team
  • Give us constructive feedback
  • Respect our professionalism
  • Want us to succeed as much as we want them to succeed
  • Share the kudos
  • Say “thanks”

We’re very lucky to have a long list of great clients. And we can’t say this often enough to these wonderful people: Thank you!

So Social

social media for blog
America is online and loving social media. That’s not really news, but the
latest statistics from Pew Research Center’s Social Networking Fact Sheet
show how engaged we all are, at every age:

73% of all Internet users are now active on social media
90% of those between 18 and 29 years old are social media users
78% of individuals aged 30 to 49 are engaged in social media
65% of people between 50 and 64 are active on social media
46% of those 65 years old and above are engaged in social media

Among all users of social media, more women than men are active: 78% vs. 69%.
In each category, these percentages include a range of income and education levels.
The take-away? The more you know about the media you consider using,
the more strategic and effective your campaigns will be in reaching your target audience.