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Happiness Coordinator

happiness-coordinator
Margie Seagers is the Happiness Coordinator for our agency. Her job title makes everyone smile. And that is the essence of her job—to make everyone smile.

On any given day, Margie may be working with clients to help keep their projects on track. She also could be knee deep in media planning and buying for various clients. She takes care of important agency details and operational processes like client conference reports and traffic. And she devotes considerable time to developing new business.

You can see how Margie touches many aspects of what we do. And she always does it with a smile. In turn, that definitely keeps us all smiling. We can’t help but think Margie was born to be In Charge Of Happiness!

Lorem Ipsum

lorem-ipsum-for-blog
Have you ever looked at a layout or mockup before “real” copy was in place? You probably saw a bunch of letters that looked like nonsense and had you reaching for your secret decoder ring!

What you saw was Lorem Ipsum, a centuries-old solution for mock copy that is used so you are not distracted by words when we want you to concentrate on the layout. The printing and typesetting industry continues to use a dummy text standard that was first developed in the 1500s. A long-forgotten printer took a galley of type – allegedly classical Latin literature – and scrambled it to make a type specimen book. That scrambled type set has survived dramatic industry changes and is still in use today.

For more on the background and history of Lorem Ipsum, see: lipsum.com

whatever

whatever!
Some words can be so annoying. I’m just sayin’, you know. So, like, people need to stop using them all the time, obviously. But some people don’t care about that… so, whatever.

‘Whatever’ has been named the most annoying word in conversation for 2013, according to the Marist College Institute of Public Opinion. It’s an honor the word has held for five years running. The percentage of people calling it most annoying has gone up—in 2012, 32 percent dubbed it thus; now 38 percent say so.

In our business, we value words. They have a job to do in the copy we create for our clients and we try not to waste a reader’s time. If a word does not add to the intent of a sentence, it surely should not detract from it.

By the way, the first paragraph of this post contains the next four most annoying words after whatever, in the 2013 Marist survey. Bet you can figure out what they are.